Friday May 04, 2012

How to build your ultimate Customer Experience - WebCenter Sites

Do you want to build a unique and engaging Web Experience for your customers? 

Do you want to have an easy way to create  content once and then publish it to all your Web and Mobile Channels - without having a PhD in computer science?

Do you want to build an engaging and vibrant Web Experience by seamless integrating Social Channels like Facebook and Twitter?

Then you should  watch this short  demo video.


Enjoy!



Tuesday Nov 22, 2011

The power of explicit social networks

Last week I had the pleasure to write a guest post on the Oracle WebCenter blog  with the topic

where I described Implicit and Explicit Social Recommendations models and how they relate to a Social Engagement Strategy.

Now let's look at a real live example.

Apple has implemented an explicit Social Network model with



So what ? Users do this already on Facebook and Twitter!  (see ZDNet blog post : Ping: Apple should leave social to Facebook, Twitter)

BUT

there are some major  advantages:

"100 % control over the explicit Social Network
->  direct customer relationship without a social intermediary like Facebook or Twitter
Total  access to the Social Graph ->  own the Social Graph data from their users and no need to "buy" it from external social network providers
Integrated into the core business model
->  harvest all Social Graph data  to provide  highly personalized and trusted recommendations


    Isn't this the dream of any company which thinks about their social media strategy? 

    and guess what - Oracle Social Network is all about this - building explicit Social Networks with seamless integration into  your core business processes and applications


    follow me on twitter:  http://twitter.com/peterreiser

    , , social networks, social media, apple

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