Tuesday Feb 21, 2012

Oracle Social Network - sneak preview

Remember when Larry Ellison announced Oracle Social Network at Oracle Open World last year?

Are you interested to understand how Oracle Social Network seamlessly integrated with Business applications like Fusion CRM?

Do you want to understand the difference  between  social "chatting" versus having real conversations around a business object?

Then you should watch the video below.

Wouldn't  it be nice if you can do your business conversations in the tool you use most of the day?

 Check out this video which shows the integration of the Oracle Social Network conversations in Microsoft Outlook

interested to get more information? -  then please join the Oracle WebCenter community conversations!


Friday Nov 25, 2011

Enterprise 2.0 - How to

Today I had a very interesting lecture at the  Fachhochschule Nordostschweiz "Hochschule für Wirtschaft" around

How to design & implement an Enterprise 2. 0 solution.

We had a great (and sometime pretty skeptical)  discussion around Social Value Models.
The presentation can be found below.


Enterprise 2.0 - How to

View more presentations from Peter Reiser

Feedback are always welcome.

Monday Sep 12, 2011

Community Equity Patent issued

Finally - the  patent for  "Method and system for tracking social capital" has been issued.

Inventors
: Reiser; Peter H. (Pfungen, CH), Diamond; Paul (Palo Alto, CA)
Assignee: Oracle America, Inc. (Redwood City, CA)
Appl. No.: 12/031,533 Filed: February 14, 2008

SUMMARY

In general, in one aspect, the invention relates to a method for tracking social capital. The method includes monitoring interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The method further includes monitoring interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The method further includes determining a personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider and publishing the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on the personal equity.

In general, in one aspect, the invention relates to a system for tracking social capital. The system includes a shared content provider interface configured to monitor interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The shared content provider interface is further configured to monitor interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The shared content provider interface is further configured to publish the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on a personal equity. The system further includes a personal equity module configured to determine the personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider.

In general, in one aspect, the invention relates to a computer readable medium embodying instructions executable by a computer to perform method steps for measuring social capital, the instructions including functionality to monitor interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The instructions further include functionality to monitor interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The instructions further include functionality to determine a personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider and publish the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on the personal equity. 



The described methodology was implemented in SunSpace and  open sourced as Community Equity.

Friday Feb 29, 2008

Community Equity Specification


Hurray! We finally filed the patent on Community Equity and I can disclose more details....



Overview


The objective  is  to build a dynamic Social Value system by calculating  the Contribution, Participation, Skills, and Reputation equity  a person can gain by actively engaging  in  online communities.


200803010023


The Equity values are captured through activities that the Community members are participating in, for example:


• Adding or updating contributions (wikis,forums, attachments)

• Rating, commenting

• Tagging

• Downloading and reusing content

• Social connections

• Search queries


Equity  Model



The systems will  calculate the following equity values:


  • Information Equity (IQ)

  • Personal  Equity (PEQ)


Information Equity (IQ)



The Information Equity captures the social activities around an information and dynamically calculates a numeric value that represents the importance, relevance, and quality of the information. Information can be a wiki page, blog post, forum entry, or document.


The activities  that the IQ captures includes:


\* How many times users (repeat) have viewed the information

\* How many times this information has been downloaded by users (in the case of an attachment)

\* How many times this information was reused by an individual

\* User feedback (ratings, comments)


200803010042

How do we know that a document has been reused?

We developed a web service called  "Content extraction and metadata store,"  which writes a tag in an OpenOffice document. This tag describes the source community  of the document  (for example, Project xx). If a user is downloading this document and stores it in another community,  we write a parent tag into the OpenOffice  document, which describes the destination community. By analyzing the tags we know that a document has been reused. In addition, we can build a dynamic cloning reference of related documents.



Personal  Equity  (PEQ)


The purpose of developing a Community Equity (PEQ) value for each individual is to help recognize their achievements and their participation in the community.


200803010041


Here is the calculation:


PEQ = CQ + PQ + SQ + RQ + OE


Contribution Equity (CQ)

The Contribution Equity measures the contribution of a person related to his or her role or roles in a company.

The CQ tracks the total contribution of wiki entries, blog posts, attachments such as documents, podcasts, videos, software, and how this information is useful to the community (IQ).

Per contribution we calculate an equity value based on downloads, ratings and reuse by the community.


Participation Equity  (PQ)

The Participation Equity calculates a value for  the active participation of a person. We use the  feedback activities a person has provided to other community contributions like


\* Ratings provided

\* Comments provided

\* Tag or Tags provided

\* Reuse of content


Skills Equity (SQ)

The Skills Equity shows  the skills of a  person based on his or her contribution

Details will be disclosed later.


Reputation Equity (RQ)

The Reputation  Equity (RQ) is a combination of contribution, participation and role equity.

Details will be disclosed later ...


Personal Sociometry Equity (OE)

Humans suffer from information overload. There's much more information on any given subject than a person is able to access. As a result, people are forced to depend ,on each other for knowledge. Know-who information rather than know-what, know-how, or know-why information has become most crucial. "Know-who" involves knowing who has the needed information and being able to reach that person (Johnson et al., 2000).

In this context, understanding the formation, evolution, and utilization of online social networks becomes important. A social network is "a set of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working or information exchange." (Garton, et al., 1997). While the Internet contributes to the information overload, it also provides useful tools to effectively manage one's social networks and through them gain access to the right pieces of information.

(source:http://www.boxesandarrows.com/view/social-networks)


We are looking to add  the following Social Equity indicators:


\* Centrality (number of friends) - Freeman 1977: http://moreno.ss.uci.edu/27.pdf

\* TBD


Tag Equity

Tag Clouds are calculated by frequency of use. This does not necessarily reflect the value of a tag (or the topic a tag represents). By calculating the Equity of a Tag based on social activities of the community (add or edit, comment, view, etc.) we can dynamically calculate a Tag equity of all contributions related to this tag.

Details will be disclosed later.


Equity Aging

Equity values age over time.


Example Information  Aging: A technical white paper about Internet Security from 1999 was really valuable at that time but might be obsolete today ...


Example Reputation Aging:  15  years ago I was an expert in IBM mainframe integration. I had a great  reputation reputation of fixing any problems related to SNA.

Over the last 15 years I refocused my expertise and skills and my reputation (and skills) about IBM mainframe integration has  gone.


To calculate time-based equity, we assume that any action, such as view, download, rating, and updates,  has a "time-to-live"  value . This value goes to zero linearly.


Mathematical model (credit goes to Dmitry [Dima] Riachtchentsev, our math genius on the team)



Excerpt from Dima's specs:

To reduce the calculations, we use a linear model:

1. Just after the action that affects an Equity, the Equity value is changed to a multiplier value.

2. Then this value goes to zero linearly. It becomes zero after a valid time period.

With such a model, we have a linear trend every time.

The linear trend enables us to not track the whole history to calculate equity values. We can just change two linear trend parameters after every action and after the aging time period.


Equity Visualization

We developed a set of widgets to visualize the Community Equity model.



My Community Equity

This widget shows in real time the Contribution and Participation Equity of a Person.


200803010013


People Ranking

This widget displays the top 10 people. In addition, it shows the ranking of the person either as bold (Name) or the ranking position if a person is not in the top 10.


200803010014


Country Ranking

This widget displays the top 10 countries with the highest Community Equity average per person in  a country.


200803010016

Switzerland is leading.... I like it! :-)


Content Ranking

This widget displays the top ten Content with the highest Informaton Equity . In addition it shows the ranking of the contribution of a person in bold.


200803010019



\*What's Next?\*

Stay tuned for  some future blog posts  on our pilot experience and results....


Technorati Tags: , , , ,

Saturday Jun 23, 2007

Community Equity - a way to measure Social Capital for an enterprise

Have you ever thought about how you might gain Social Capital in your  live ?
By inviting friends, participating in communities (like a church, a sports club etc.) and other social interactions you create personal Social Capital.

But how do you measure it? In the real live you  might have friends which help you in a bad situation or you get invited for a party and so on ....

Wouldn't it be interesting to have a way to measure the Social Capital in an enterprise ?

Why?  Because we could give the individual  and answer to the most important question

" What is in it for me "
 

As part of our Customer Engineering CE2.0 project we are developing a measurable Community Equity System 

The idea is pretty simple - lets measure the contribution, participation, skills and role equity of a person.

Community equity  

Then we combine the Community equity values with the aggregated profile information of  a person

pull to push

 

.... and then we can build user specific and dynamic mashup services  based on the users need...

 

Use Case:

 

  1. A user specifies that she/he needs help to develop a certain skills or expertise ( lets say AJAX programming) and create a Skills tags with a personal rating 1 (= need help).
  2. The system  dynamically generates a list of internal & external trainings, books, experts  based on their Community equity  value...
  3. The user takes an online training on Ajax programming and passes the final training test
  4. The training application updates the Skills equity of the person by updating the training equity
  5. The overall Skills equity of the person increases ...

Pretty cool stuff I guess .... and YES we are looking in all the data privacy issues.

 

We are very interested  in  existing or evolving standards for rating, voting, commenting  services etc.
specially in the Semantic Web space... Just leave a comment with a pointer ... Thanks!

Technorati Tags: web2.0 web_n+1 web3.0 CE2.0
Technorati Tags:microformat semantic web

 


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About Enterprise 2.0,Community Equity, Semantic Web, Social Enterprise and how to Build Vibrant Communities

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