Sunday Dec 19, 2010

Enterprise 2.0 Use Cases for Semantic Web

How can an enterprise improve the efficiency and effectiveness of their Knowledge and Community model leveraging semantic technologies and social networking dynamics ?

This was the main question why Sun (Oracle) joint the Kiwi project in 2008.

KiWi is an open-source development platform for building metadata-driven Semantic Social Media and Social Networking application for the Internet and for the Enterprise and is part funded by the European Union under the European Union 7th Framework Programme.

We already had extensive experience on how to implement large scale Enterprise communties trough the implementation of our global social community framework called SunSpace and Community Equity which was used by over 30'000 Sun employees.

Oracle's (Sun) role in the Kiwi project is to validate if and how Social Semantic technologies can be used in large enterprises.

We structured the validation around three main use cases

  1. Manage Metadata - How can we improve our efficiency in better managing corporate Ontologies/Categories and at the same time leverage the power of tagging/folksonomy?
  2. Apply Metadata - How can we improve the quality and quantity of metadata?
  3. Exploit Metadata - How can we improve the effectiveness of enterprise search and expertize discovery by leveraging semantic technologies and metadata?


and voila - we had the Enterprise 2.0 use cases for Kiwi :-) .

1 . Manage Metadata


  • Manage corporate taxonomies/categories and tags (folksonomy) using an Ontology Management System
  • Maintain Oracle+Sun taxonomies and relate them together where possible
  • Investigate Bottom-up (folksonomy) +Top-down (Enterprise Ontology management) governance models


2. Apply Metadata


  • Improve existing tag recommendations with semantic-based technologies
  • Recommend tags based on:
    • Analysis of the document
    • Relationships between tags
    • User's context (Personalization)
    • Tag Equity Value
  • Comply with Sun/Oracle annotation practices
    • Require usage of controlled taxonomies
    • Merge with free tags (concepts)

3. Exploit Metadata


  • Allow user to navigate through the content based on pre-defined taxonomies
  • Faceted search
  • Discover Experts based on their contributions, social value of the content and social networking context
  • Personalize search results and recommendations of content, communities, people and metadata/tags

In the next couple of weeks I will publish a series of blog post about the implementations and findings of the three use cases.

Thursday Oct 02, 2008

Salzburg New Media Lab: How to build vibrant communities

Today I had the opportunity to present at the 5 year anniversary event of Salzburg New Media Lab Competence Center. 

See the presentation (find out the changes from the last version I posted :-) )

Monday Sep 10, 2007

The path to WebNext

Last week I had the pleasure to provide a keynote on "The path to WebNext" at the Triple-I conference in Graz,Austria.

I was asked by several attendees to share the presentation and here it is

It was a great conference and I met a lot of interesting people.

web2.0 web_n+1 web3.0 CE2.0

Saturday Feb 17, 2007

Web 2.0 applied in an Enterprise – a huge business opportunity

Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, references etc. At a recent presentation in Zurich I created the theme Web 2.0 : Exhibitionism and Mashup of the individual to summarize Web2.0.
BTW- the theme for Web 1.0 was : Have lunch or be lunch Thanks to Scott ..)

But what are the opportunities of Web 2.0 for an enterprise ?

How can a company take advantage of the social dynamics of Web 2.0 and turn it into a business value and business advantage ?

Every organization has a formal and informal structure. Usually an enterprise is focusing on the formal structures and processes and is not a able (or interested) to leverage the power of the informal structure. It is common knowledge that formal structure and processes are important to drive a business and business decisions but an important part of the decision making process is based on the informal information .

What if we could build a system were we could capture the formal and informal information and do a simple and dynamic Mashup service based on an enterprise search ?

This would open completely new ways on how an enterprise could implement a Social Capital based knowledge, skills and people resourcing system.

Use Case

Let's look at a generic use case:

Every employee has an easy and secure way to contribute his content (knowledge) within an enterprise. Anybody can easily find information and related information are automatically combined (mashup) with the corresponding data from the respective business processes . As more an employee participates (contribute,vote,reuse) , as more Social Value she/he can earn from the community. This Social Value is integrated in the enterprise compensation and career planning process and the employee is recognized and compensated when they actively participate.

Wouldn't this be great?

  • An Enterprise could answer the WIIFM (What is in it for me) question for each employee
    -> Employees see the benefits and rewards for active participation

  • The system would be a self driven Social Capital System based on community generated Social Values

      • Search results are influenced by the associated social value hence valuable information would bubble up
        -> I find the most valuable information quickly

      • Searching for people with a certain skills can be part of a standard search result
        -> Answer to: I need an IdM expert for a financial customer tomorrow in Boston

      • Self specified skills of a person are automatically validated by the community (similar to LinkedIn recommendation model)
        -> Wow - no skills assessment survey anymore, we have dynamic skills inventory in real time

      • Mashup of business data and community knowledge
        -> Show me all products/services/solutions I can propose to my customer based on a mashup of community knowledge and CRM data

      • Build a community based trust model
        ->Would you buy something from a seller in eBay with a bad feedback score
        (BTW, we might want to include the eBay seller feedback in our social value calculation model (Paul?) )

Web n+1: Participate or loose

How can you implement such a vision?

As part of our Customer Engineering CE2.0 project we are designing such a system with the theme Web n+1.
see here why we choose the Web n+1 theme

Enclosed are some initial lesson learned based on the  CE2.0 project
(Sun folks can go to the CE2.0 project

1) Social Capital Community Design

Define a Social Capital Value system for people/content and communities

-> At Sun we created a mathematical model called IC/Reuse metrics to measured the reuse of Intellectual Capital (Content)
To build a Social Value system we currently extending the IC/Reuse model to include People and Communities
see  (Knowledge Management meets Web 2.0)

2) Learn about Folksonomies to figure out how to add a social value measurement system into it

3) Learn about Semantic Web

Semantic Web allows to create machine readable relationships between the semantic of a word and the context.
Also it helps build a flexible data/relationship model between people/community and content
(check out Henry Story's blog )

4) Technology

Lower the barrier for participation by implementing a secure & ease-of-use technology infrastructure for the users

      • Enterprise-wide Security and IdM (Identity Management) infrastructure (BTW, Sun is the technology leader in IdM)

      • Services based architecture

        • Build (simple) re-usable services

      • Consistent and interactive user experience

        • AJAX based web widgets architecture

      • (Semantic) Tagging

        • Autotagging while content is loaded

        • Strong tag recommendation

        • integration of Enterprise Thesaurus (interface between business process and informal communities)

        • folksonomy support

        • Semantic Web support

      • Integrated Search

        • Search as a service

        • dynamic content and (semantic) meta data mashup

        • search results with dynamic community define taxonomies and folksonomies

Technorati Tags: web2.0 web_n+1 web3.0 CE2.0

Tuesday Feb 06, 2007

Search,Tagging and Wikis

Henry Story just published an interesting article about Search,Tagging and Wikis.
Great thoughts...

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Tuesday Jan 30, 2007

Web 2.0 meets Semantic Web

Last week we held a internal workshop in Zürich  to learn about:
  • Tagging strategies
  • Skills management
  • Semantic Web technologies and standards
  • Search technologies
  • Internal requirements from our PreSales -, Services - and Sun Learning Services Organization

Read what the participants blogged about this event

Bertold Meyer, Skills Map
Andreas Blumauer, Semantic Web School

Sun Participants:
Dave Levy, Principal Engineer,  GSS
Chris Gerhard, Principal Engineer Services
Henry Story, Semantic Web evangelist

or just look at the CE 2.0 Technorati tag for an aggregation of all content 

Thanks to all attendees  for the great participation and sharing experience!

For Sun folks you can listen to the internal podcast our visit our project page

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