Friday Oct 12, 2007

Community Equity in Action

This week we hold the Sun Customer Engineering Conference in Las Vegas with over 4'000 participants and over 200 break-out sessions

At the conference we launched our first Community Equity Pilot based on CE2.0 - our Enterprise Social Network Community Framework for Customer Engineering .

Community Equity in action !

In a previous blog post called Community Equity - a way to measure Social Capital for an enterprise I explained the theory...
Now lets see how we implementing Community Equity in practice.
The CEC 2007 conference with over 4'000 participant and over 200 break-out session was the perfect pilot case.
We implemented the Conference as a social networking experience and asked the conference attendees to actively participate.

What we asked the conference attendees

1. visit the communities pages of the session they have attended

  • rate and comment the session
  • participate in the session forums

2. adding content to their myshare
3. check out the myProfile pages of the other attendees

  • review their content
  • rate and comment
  • and last but not least adding friends to their friends list

How a user can check her/his Community Equity
While attendees actively participated in the CEC 2007 community, they could see how their Personal Equity evolves by just checking the My Community Equity widget
on their My Profile Page


The widget dynamically shows the current Contribution - and Participation Equity related to the average of the community and the current rank in the Community.
And yes this widget is only visible to the user - (Hey - we respect Data Privacy laws :- ) )

How to drive participation ?
For the conference we announced a contest for the most active participant.
After day one - the participation was pretty low. We somehow expected this and thought about an additional incentive..
So we asked Dan Berg (VP GSE EMEA, CTO Services), the host of the CEC conference to announce the name of the last day winner at the General Session in the morning ...
and show the name on the big screens to the 4'000 attendees ...
Well - it worked very well - the next day the participation more then doubled ...


and even better some people got so excited about it that they tried to hack our rating service !.
Wow - have you ever seen a hack on a website site which does not provide any value ????

What's next !

The conference is over and people are flying back..
To keep the good participation trend up we decided to extend the participation contest until end of October.
That means attendees can go back to the CEClive site check out the content, provide feedback, add related content etc.
Lets see who will win the contest .... I will announce the winner on this blog :-)

How did we implement it ?

Social Network and Community Service
First we developed & deployed the community and social network service as part of our CE 2.0 architecture.
This enabled us to pilot community  building and social relationships funcitionality on top of an enterprise wiki.

Community Equity Web Service
We implemented Community Equity as  a web service as part of our CE 2.0 architecture 

Dynamic Community generation

AT CEC we had over 200 breakout sessions. We developed an XML based data feed between the external conference registration application and our CE2.0 framework and dynamically created over 200 communities around the breakout sessions.


A session community page consists of set of widgets
Speaker widget - list the speakers of a session
Session Description - a short description about the breakout session
Attendees - a list of all people attending a given session
Session content - a dynamic aggregation of session content based on session tags
Related content - shows related content for the session based on related session tags
Forum - a Forum were attendees can discuss the session

Dynamic My Profile creation
Then we dynamically generated around 4'000 user profiles of the conference attendees by implementing a mashup between the registration data from the conference
and our internal LDAP name service.
These My Profile pages are our initial implementation of our "Facebook for the Enterprise" service and are not specific to the conference. Only the MyCEC session is a specific widget for CEC.


A MyProfile page has following widgets:

Who am I - Picture of a person, name, phone number, office location link to the corporate calendar etc.
My Friends - a list of friends
Common Friends - a list of common friends when someone else looks at the Profile
Where am I - a Widget to show the current location of a person using the service
My Community Equity - shows the current Personal Community Equity
My CEC Sessions: show all sessions a person has registered during the conference
MyShare - a summary of all Community contributions (attachments, links) of the person

Conference Content aggregation
Then we built a content aggregation page based on internal sessions- and external related content (blogs, video, photos) of the Conference - and voila
- we had a Social Network enabled conference pilot -


The CEClive entry page has following aggregation widgets

Sessions - Just starting, just running sessions, all sessions etc.
. CEC2007 News - A shared wiki page to publish news
Top of CEC - Top contributors and participants of the conference based on Community Equity calculations
Blog aggregation - aggregation of all related blogs of the conference using the suncec2007 tag for technorati
Photo aggregation - aggregation of all related photos of the conference using the suncec2007 tag for flickr
Video aggregation - aggregation of all related video of the conference using the suncec2007 tag for youtube

Technorati Tags: , , , ,

Reiser 2.0

Just want to let you know that I changed my blog title to Reiser 2.0 ...

As more and more people calling me by this name ... I could't resist any longer  .....


Thursday Oct 04, 2007

CEC 2007

Next week the Customer Engineering Conference will happen in Las Vegas. We will rollout out some new and exciting CE2.0 services ... Stay tuned for more postings next week

Technorati Tags: ,

Wednesday Sep 19, 2007

Branchenkonferenz Behoerden Wien

Heute hatte ich die Ehre an der Branchenkonferenz in Wien eine Praesentation ueber

"The path to WebNExt"  zu geben. Es war ein sehr interessanter Anlass (siehe Programm)

und hier ist die  Praesentation.

web2.0 web_n+1 web3.0


Monday Sep 10, 2007

The path to WebNext

Last week I had the pleasure to provide a keynote on "The path to WebNext" at the Triple-I conference in Graz,Austria.

I was asked by several attendees to share the presentation and here it is

It was a great conference and I met a lot of interesting people.

web2.0 web_n+1 web3.0 CE2.0

Tuesday Aug 28, 2007

CEpedia meets Web2.0

If you where wondering why I haven't posted any blogs in the last few weeks 

first .. I was on vacation and second we were very busy to deploy our  first  CE2.0 Services.

Checkout out the intro video:




A single personal repository where a user can store all attachments (documents,videos, mp3 etc.) she/he wants to share with the CEpedia community. Myshare will replace the IC Create based CEpedia document repository
Key features

  • tight integration with CEpedia via myshare link on the top of each CEpedia page
  • personal attachment repository
  • tagging support
  • rating support
  • comment support
  • metadata extraction from 50+ file types
  • automatic write-back of metadata for StarOffice/ OpenOffice documents
  • Listing widget support allows adding a listing of the user's myshare documents in any CEpedia page


The new CEpedia tagging service allows a user to tag any CEpedia page.

Key features

  • add/edit tags service
  • tag suggestion based
    • community tags (aka folksonomy)
    • controlled vocabulary (i.e., type: ,product:, Industry:, as defined in swoRDFish)
  • mytags: collect all tags a user has applied in CEpedia
  • article tag cloud: show tags of an article as tag cloud on the left hand side of a CEpedia page
  • all CEpedia [tags]: Show all tags used in CEpedia
  • dynamic mapping of categories in tags
  • ATOM feed for personal tags and most popular tags
  • Integration of CEpedia tagging service in CE2.0 tagging service (future)

Rating and Comments

The new CEpedia rating and comment service allows the user to rate and comment on any CEpedia page.
Key features

  • rating widget for any CEpedia page on the top right of a page
  • add/edit rating/comments for any CEpedia page
  • List all rating information with filter options
  • Rating widget can be added to any CEpedia content
  • Integration of CEpedia rating and Comments service in CE2.0 value service 

WYSIWYG editor

WYSIWYG editor for Cepedia

Key features

  • WYSIWYG HTML editor in addition to the CEpedia easywiki editor
  • can add multiple HTML sections within a CEpedia page
  • table support

CE2.0 search

CE2.0 search is the first implementation of a true Web2.0 mashup service. CE2.0 Search post-processes any search results, analyzes the metadata and dynamically builds a list of related Categories, Tags, Communities, People and email aliases

Key features

  • dynamic tag feed from myshare and CEpedia
  • search updates in minutes versus hours or days
  • Dynamic listing of Categories, Tags, Communities, People and Email Aliases
  • Allows the user to search other Collections in same search (AIM, Onestop, ICExchange, SysAdmin, SunWin and Xmen)
  • Saves last 5 search queries of a user
  • Able to view dates for the results, and sort by date
  • uses new CE2.0 look & feel

More Details:

  • Tags - are supported in Search by the tag cloud which displays tags found in the first 100 search results. Going to "next" for another 100 search results will refresh this cloud with the relevant tags for those. Selecting a tag from the cloud results in a search on that tag.

Page Update feed

Single click icon for all CEpedia article pages to add update feed to your favorite feed reader. (NOTE: often referred to as RSS feed, but in fact we support RSS or ATOM feeds depending on the user's preference)


Technorati Tags: web2.0 web_n+1 web3.0 CE2.0

Saturday Jun 23, 2007

Community Equity - a way to measure Social Capital for an enterprise

Have you ever thought about how you might gain Social Capital in your  live ?
By inviting friends, participating in communities (like a church, a sports club etc.) and other social interactions you create personal Social Capital.

But how do you measure it? In the real live you  might have friends which help you in a bad situation or you get invited for a party and so on ....

Wouldn't it be interesting to have a way to measure the Social Capital in an enterprise ?

Why?  Because we could give the individual  and answer to the most important question

" What is in it for me "

As part of our Customer Engineering CE2.0 project we are developing a measurable Community Equity System 

The idea is pretty simple - lets measure the contribution, participation, skills and role equity of a person.

Community equity  

Then we combine the Community equity values with the aggregated profile information of  a person

pull to push


.... and then we can build user specific and dynamic mashup services  based on the users need...


Use Case:


  1. A user specifies that she/he needs help to develop a certain skills or expertise ( lets say AJAX programming) and create a Skills tags with a personal rating 1 (= need help).
  2. The system  dynamically generates a list of internal & external trainings, books, experts  based on their Community equity  value...
  3. The user takes an online training on Ajax programming and passes the final training test
  4. The training application updates the Skills equity of the person by updating the training equity
  5. The overall Skills equity of the person increases ...

Pretty cool stuff I guess .... and YES we are looking in all the data privacy issues.


We are very interested  in  existing or evolving standards for rating, voting, commenting  services etc.
specially in the Semantic Web space... Just leave a comment with a pointer ... Thanks!

Technorati Tags: web2.0 web_n+1 web3.0 CE2.0
Technorati Tags:microformat semantic web


Tuesday Apr 17, 2007

Microformat – the Roadmap to Semantic Web ?

Microformat – the Roadmap to Semantic Web ??

The Internet community really likes to idea and opportunities of Semantic technologies but are pretty reluctant to implement a fully fledged Semantic Web Infrastructure

Why ?

Lets look at the current Semantic Web perception

  • Semantic Web is complex

  • needs a lot of ontology work before you can start building something useful

  • needs a lot of base infrastructure (Triple store, RDF bus, Ontology Management etc.)

  • has no prove of scalability

  • What is the business case ???

  • etc.

While I agree with some of the arguments (e.g. complexity) I strongly believe that the Semantic Web has huge potential and
will revolutionize the Web by adding semantic context to future web applications.

But is there a way to start small and simple?

The answer is YES and the technology is called Microformat

Microformat are designed for humans first and machines second and are a set of simple, open data formats built upon existing and widely adopted standards. .
(See for more details)

or in simple words: Microformat is a way to embed Semantics into XHMTL.

The advantages of Microformat are:

  • pre-defined vocabulary

  • very easy to implement ( It took us a couple of hours to add Microformat support to our CE 2.0 stack)

  • easy way to dynamically build mashup services based on Microformat

Microformat have a lot of momentum and gain rapid support from big companies


and last but not least there are already some “bridges” from Microformat to RDF

A special thanks to Jiri Kopsa who educated me a lot on Microformat!

Technorati Tags: web2.0 CE2.0 microformat semantic web

Monday Mar 26, 2007

Onestop- How to build a sustainable enterprise community model

Do you want to know the secret of creating and running successfully enterprise communities?

One of the most successful technical community within Sun is around Onestop. Over 300 subject matter experts are sharing their experience, best practices and lesson learned on a  single site called Onestop. It is the most popular and trusted technical website and 100%  driven by the community.

The Onestop team and authors have just started their blog on to share how to build and sustain a global technical community -  from the field for the field  -

 Check it out!


Technorati Tags: web2.0 CE2.0

Wednesday Mar 07, 2007

Wiki's are dead - long live the Wiki community model


As part of our CE 2.0 project we have deployed a large Wiki for our technical community called CEpedia.
In just a few month it got very popular and the contributed content is nearly doubling every month.

So why are Wikis dead ?

Let's have a look at the history of the  Wiki phenomenon . It started in 1995!  as the WikiWikiWeb 
and in 2002 wikipedia, the most famous Wiki was born.

The main  characteristics of a Wiki are:

How it is implemented
Easy to contribute
any user can contribute/edit a wiki page
Easy to edit
Wiki markup language
Easy to structure
Easy to manage
versioning and easy  rollback

This looks all great but the technology is over 10 years old and the Internet technology has evolved quite dramatically.
It seems that some of the obvious advantages like "easy to edit" turns into the opposite direction AND we  might create a certain legacy to maintain Wiki markup and HTML!

An example - I had the pleasure to train some of our  management on how to use CEpedia and how to author a wiki page.

While it should be  not a problem for a technical person to use the Wiki markup language - for a non technical person it is a night mare!  Just try to explain  how to  create   a table in the Wiki markup language.....

Today you would use a simple WYSIWYG editor and publish it to your Wiki system.
This is a nice thought but we have not yet found a WYSIWYG editor for a mediawiki which can properly scope with Wiki & HTML markup...

and is this the right approach ? Should we really support various markup languages to create/maintain web content?

o.k - here are my predictions:

Objective Wiki
Web 2.0+ 
 Easy to contribute
any user can contribute/edit a wiki pageWiki or Web Content Management System (CMS) with ACL and ATOM feed
 Easy to editwiki markup language
HTML+ and ATOM feed
 Easy to structure
Tags, folksonomies, (Ontologies)
 Easy to manage
versioning & rollback

Wiki CMS, WEB CMS (like Drupal) & ATOM feed

Conclusion: The Wiki community model will stay - the technology will change  


Technorati Tags: web2.0 web_n+1 web3.0 CE2.0

Tuesday Jan 30, 2007

Web 2.0 meets Semantic Web

Last week we held a internal workshop in Zürich  to learn about:
  • Tagging strategies
  • Skills management
  • Semantic Web technologies and standards
  • Search technologies
  • Internal requirements from our PreSales -, Services - and Sun Learning Services Organization

Read what the participants blogged about this event

Bertold Meyer, Skills Map
Andreas Blumauer, Semantic Web School

Sun Participants:
Dave Levy, Principal Engineer,  GSS
Chris Gerhard, Principal Engineer Services
Henry Story, Semantic Web evangelist

or just look at the CE 2.0 Technorati tag for an aggregation of all content 

Thanks to all attendees  for the great participation and sharing experience!

For Sun folks you can listen to the internal podcast our visit our project page

Technorati Tags:



About Enterprise 2.0,Community Equity, Semantic Web, Social Enterprise and how to Build Vibrant Communities


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