Tuesday Nov 22, 2011

The power of explicit social networks

Last week I had the pleasure to write a guest post on the Oracle WebCenter blog  with the topic

where I described Implicit and Explicit Social Recommendations models and how they relate to a Social Engagement Strategy.

Now let's look at a real live example.

Apple has implemented an explicit Social Network model with



So what ? Users do this already on Facebook and Twitter!  (see ZDNet blog post : Ping: Apple should leave social to Facebook, Twitter)

BUT

there are some major  advantages:

"100 % control over the explicit Social Network
->  direct customer relationship without a social intermediary like Facebook or Twitter
Total  access to the Social Graph ->  own the Social Graph data from their users and no need to "buy" it from external social network providers
Integrated into the core business model
->  harvest all Social Graph data  to provide  highly personalized and trusted recommendations


    Isn't this the dream of any company which thinks about their social media strategy? 

    and guess what - Oracle Social Network is all about this - building explicit Social Networks with seamless integration into  your core business processes and applications


    follow me on twitter:  http://twitter.com/peterreiser

    , , social networks, social media, apple

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