Social ROI and Social Value models

Last Friday I had the pleasure to deliver a keynote presentation  to the McKinsey BTO team in Frankfurt. 

The keynote focused on two topics:

1.  How to measure the Return on Investment (RoI) by measuring the re-use of content during  sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

2. How to build a Social Value system - by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question "What's in it for me" (WIIFM).

Furthermore I could listen to the second keynote given by Felix Haas , CEO of amiando - a leading online event registration company. 

It was fascinating to learn how fast they evolved their business model from a "party organization tool" to a leading social media company.

, , social networks, social media, mckin

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