Enterprise 2.0 How-to-Guide:Strategy

Web 2. 0 dynamics
Before we work  on  the strategy we  should first  try to understand what is happening in the Web 2.0 space.
In recent presentations I summarized the trend with:

200803090109

(and yes I mean Exhibitionism in a positive  sense :-) )

The web move towards  a  social read/write web.

Everything will have a publish button !
(This is Tim Brays vision around the ATOM protocol- see recent interview)

People  are:

  • expressing themselves trough blogging, flickring, youtubing, twittering etc.
  • contributing  on wikis, forum and share their best practices, know-how
  • building large  open source applications with excellent quality and vibrant community support
  • active participating  trough rating, commenting content, downloading videos, photos, blogs
  • are building social contexts  by join social sites like facebook, linkedin, xing etc.
  • having  fun by leveraging mashups like google maps, etc.

and what is happening with the good old Intranet ?

  • boring  portals centric sites  with mainly  top down information flow
  • complicated access from the Internet via VPN, SecureID Card etc.
  • stale and obsolete content
  • inefficient search
  • etc.


... and a lot of frustrated users  escaping from the Intranet - and start using  Facebook, Ning or other Social sites  and have fun ....


Web 2.0 Paradigm Shifts

So - what  are the paradigm shifts  ?

200803090107-1

Enterprise 2.0 Strategy
ok - so how can we build a strategy around the paradigm shifts ?

pretty easy ... it  just needs three elements

Personalized Mashup


1. Who am I  (people centric)
We need to change  from a web centric  to a people centric view
- Who am I ?
- What are my contributions ?
- What are my skills ?
- What are my interests ?
- What is  my social network ?
- What is my value in the community ?
- etc.
(looks a bit like Facebook :-) )

2. What  I need
Make all your enterprise  resources and content mashup ready
- turn your resources  into web services
- tag all your content  (enterprise tagging service)
- capture the social value of your content and resources (enterprise rating/commenting service)

3. Personal Mashup
Analyze the needs from your users and build dynamic and personalized mashup services
between the users need and the enterprise resources
- tags/metadata  are key for todays mashup services.  Semantic based mashup will be the killer app...
- combined with a community value system  will add  quality and predictability  to the mashup

Outline
In my next blog post I will describe an Enterprise 2.0 architecture

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Comments:

Peter, thanks for the clear thinking.

Posted by Charlie on March 20, 2008 at 08:57 AM CET #

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