Tuesday Feb 21, 2012

Oracle Social Network - sneak preview

Remember when Larry Ellison announced Oracle Social Network at Oracle Open World last year?

Are you interested to understand how Oracle Social Network seamlessly integrated with Business applications like Fusion CRM?

Do you want to understand the difference  between  social "chatting" versus having real conversations around a business object?

Then you should watch the video below.

Wouldn't  it be nice if you can do your business conversations in the tool you use most of the day?

 Check out this video which shows the integration of the Oracle Social Network conversations in Microsoft Outlook

interested to get more information? -  then please join the Oracle WebCenter community conversations!


Thursday Feb 16, 2012

Community Equity Documentation

We hosted the developer wiki documentation for the Community Equity open source project on wikis.sun.com.

Since this site has been decomissioned, we are looking for a new home for the content.

In the meantime you can access the documentation as a pdf version.

Happy coding :)




Friday Jan 13, 2012

A tribute to SunSpace

The sad news is that SunSpace has been decommissioned on December 2011- the good news is that the SunSpace content and communities have a new home on Oracle WebCenter. :)

Read the story about SunSpace - one of the coolest Social Enterprise implementations ...

[Read More]

Monday Dec 12, 2011

Social ROI and Social Value models

Last Friday I had the pleasure to deliver a keynote presentation  to the McKinsey BTO team in Frankfurt. 

The keynote focused on two topics:

1.  How to measure the Return on Investment (RoI) by measuring the re-use of content during  sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

2. How to build a Social Value system - by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question "What's in it for me" (WIIFM).

Furthermore I could listen to the second keynote given by Felix Haas , CEO of amiando - a leading online event registration company. 

It was fascinating to learn how fast they evolved their business model from a "party organization tool" to a leading social media company.

, , social networks, social media, mckin

Friday Nov 25, 2011

Enterprise 2.0 - How to

Today I had a very interesting lecture at the  Fachhochschule Nordostschweiz "Hochschule für Wirtschaft" around

How to design & implement an Enterprise 2. 0 solution.

We had a great (and sometime pretty skeptical)  discussion around Social Value Models.
The presentation can be found below.


Enterprise 2.0 - How to

View more presentations from Peter Reiser

Feedback are always welcome.

Thursday Nov 24, 2011

Social Media Workshop AFSM Switzerland

Today I had the pleasure to run a Social Media workshop with the Association for Service Management AFSM Switzerland.

Below is the presentation - Enjoy

<script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script>

Tuesday Nov 22, 2011

The power of explicit social networks

Last week I had the pleasure to write a guest post on the Oracle WebCenter blog  with the topic

where I described Implicit and Explicit Social Recommendations models and how they relate to a Social Engagement Strategy.

Now let's look at a real live example.

Apple has implemented an explicit Social Network model with



So what ? Users do this already on Facebook and Twitter!  (see ZDNet blog post : Ping: Apple should leave social to Facebook, Twitter)

BUT

there are some major  advantages:

"100 % control over the explicit Social Network
->  direct customer relationship without a social intermediary like Facebook or Twitter
Total  access to the Social Graph ->  own the Social Graph data from their users and no need to "buy" it from external social network providers
Integrated into the core business model
->  harvest all Social Graph data  to provide  highly personalized and trusted recommendations


    Isn't this the dream of any company which thinks about their social media strategy? 

    and guess what - Oracle Social Network is all about this - building explicit Social Networks with seamless integration into  your core business processes and applications


    follow me on twitter:  http://twitter.com/peterreiser

    , , social networks, social media, apple

    Thursday Oct 06, 2011

    Oracle Social Network

    Yesterday - Larry Ellison announced  Oracle Social Network

    “The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison.  “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”


    This is exciting news for companies which want to implement
    Social Enterprise functionality with seamless integration with  their core business processes like CRM, HCM etc. .

    The Oracle Social Network has following features


    Here is a short video explaining the Oracle Social Network  concept.

    Readers of my blog might remember my presentation(s) on Business Benefits of Enterprise Communities

    With the announcement of Oracle Social Network and Oracle's WebCenter product suite,
    such business scenarios are now possible with Standard Business and Social Applications deployed on premise .. or in the Cloud.

    Monday Sep 26, 2011

    Goodbye SunSpace - Hello WebCenter

    On July 2008 we officially launched SunSpace - Sun Microsystem's internal Enterprise 2.0 Platform for Global Sales and Services (GSS).  After 100 days we had over 20,000 users
    and after 6 month the usage of the platform has grown 10x times.

    In June 2009 SunSpace won the Atlassian "Not just another wiki"  Award - Best use of Confluence and we  open sourced Community Equity, a social value system for Communities and Social networks,  which we invented as part of the SunSpace project.



    In the meantime Sun Microsystems got acquired by Oracle and the SunSpace team evaluated the Oracle technology which eventually would replace SunSpace. 

    and the winner is ?   Oracle WebCenter

    The User Engagement Platform for Social Business

    Oracle WebCenter is the user engagement platform for social business—connecting people and information. It brings together the most complete portfolio of portal, web experience management, content, social, and collaboration technologies into a single integrated product suite, and it provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience.


    We have already started the migration to WebCenter and  will share our best practices and experience on this blog.  Here is a sneak preview on how a SunSpace Community looks like on WebCenter.


    In my next post, I will explain how we created a WebCenter space template and how we offer flexible  membership management/enrollment.


    Monday Sep 12, 2011

    Community Equity Patent issued

    Finally - the  patent for  "Method and system for tracking social capital" has been issued.

    Inventors
    : Reiser; Peter H. (Pfungen, CH), Diamond; Paul (Palo Alto, CA)
    Assignee: Oracle America, Inc. (Redwood City, CA)
    Appl. No.: 12/031,533 Filed: February 14, 2008

    SUMMARY

    In general, in one aspect, the invention relates to a method for tracking social capital. The method includes monitoring interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The method further includes monitoring interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The method further includes determining a personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider and publishing the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on the personal equity.

    In general, in one aspect, the invention relates to a system for tracking social capital. The system includes a shared content provider interface configured to monitor interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The shared content provider interface is further configured to monitor interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The shared content provider interface is further configured to publish the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on a personal equity. The system further includes a personal equity module configured to determine the personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider.

    In general, in one aspect, the invention relates to a computer readable medium embodying instructions executable by a computer to perform method steps for measuring social capital, the instructions including functionality to monitor interactions with a first shared content provider based on a first number of equity changing activities, where the interactions with the first shared content provider are associated with a user. The instructions further include functionality to monitor interactions with a second shared content provider based a second number of equity changing activities, where the interactions with the second shared content provider are associated with the user. The instructions further include functionality to determine a personal equity for the user based on the interactions with the first shared content provider and the interactions with the second shared content provider and publish the personal equity to the first shared content provider, where content contributed by the user to the first shared content provider is rated based on the personal equity. 



    The described methodology was implemented in SunSpace and  open sourced as Community Equity.

    Thursday May 12, 2011

    Der Business-Nutzen von Enterprise 2.0

    Wie kann ein Unternehmen eine Enterprise-2.0-Strategie erfolgreich implementieren und dabei den direkten Business-Nutzen messen? Wie können Mitarbeit motiviert werden, aktiv in Communities mitzuarbeiten? Ein Fallbeispiel von Sun Microsystems (Oracle) zeigt, wie mit «Enterprise Communities» messbare Resultate erzielt werden.


    Lesen Sie zu diesem Thema meinen  Artikel, der im neusten Tim Special 11 publiziert wurde.

    Fazit des Artikels

    Um den optimalen Nutzen von Enterprise 2.0
    innerhalb einer Firma zu erreichen, müssen zwei
    wichtige Aspekte berücksichtigt werden:

    Business: Der direkte Business-Nutzen muss
    aufgezeigt werden können, indem die Web 2.0
    Services mit den Core-Business-Prozessen einer
    Firma verknüpft und relevante Community-Metriken
    mit Business-Metriken kombiniert werden.
    Mitarbeiter: Um eine hohe Akzeptanz der
    Enterprise-2.0-Platform und eine aktive Partizipierung
    der Mitarbeiter zu erreichen, muss der
    persönliche Nutzen jedes einzelnen Mitarbeiters,
    der sogenannte «What Is In It For Me» (WIIFM)
    Faktor, beantwortet werden können. Integrierte
    Reputations- und Anerkennungsmodelle sind
    ein wichtiger Bestandteil der Enterprise-2.0-
    Strategie.


    goodby blogs.sun.com - welcome blogs.oracle.com

    Just wanted to let you know that my blog http://blogs.sun.com/peterreiser has been migrated to http://blogs.oracle.com/peterreiser . Please update your bookmarks


    Wednesday Apr 06, 2011

    How to apply Semantic Web in Enterprises

    Introduction

    Over the last three years, Oracle/Sun participated in a research project called Kiwi which ended in March 2011.
    KiWi is an open-source development platform for building metadata-driven Semantic Social Media and Social Networking application and is part funded by the European Union under the European Union 7th Framework Programme.

    We already had extensive experience on how to implement large scale Enterprise communities trough the implementation of our global social community framework called SunSpace and Community Equity which was used by over 30'000 Sun employees.

    Oracle's (Sun) role in the Kiwi project was to validate if and how Social Semantic technologies can be used in large enterprises.

    Credits

    I would  like to thank Josef Holy and Jiri Kopsa for their excellent technical contribution to this project. A large portion of the content of this blog post(s) are excerpts from Kiwi project publications written by Josef, Jiri and myself.


    Use Case: Enterprise Metadata Management

    Our main goal for the Enterprise Metadata Management was to design, develop and deploy technologies and practices suitable for managing user-defined folksonomies and controlled vocabularies together.

    Folksonomies and Taxonomies in the Enterprise

    A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content - simply put it, is a collection of tags created by users in the context of one or more content management systems. Folksonomies are usually associated with Web 2.0 services, which allow masses of users to create and annotate content (photos, videos, blog posts, etc.) freely, in an open manner.

    In the enterprise environment, controlled vocabulary is a system of record for naming various things and concepts related to the company business - a typical example of it would be a 'Product vocabulary', containing a list of all official names for all products produced and sold by the company. Such vocabulary is usually defined centrally, in a top-down manner, by a responsible department or a by group of individuals, as opposed to folksonomies, which are defined by 'the wisdom of crowd' with nobody clearly responsible for their creation and maintenance.

    If products in the Product vocabulary were put into appropriate categories, they would make up a simple example of 'Product taxonomy'. Compared to simple (flat) vocabularies, taxonomies represent richer structures, allowing hierarchical categorization of things contained inside them. When built, such hierarchies form structures of trees, each having a single root node representing the top-most (most general) concept in the hierarchy.

    Managing folksonomies and taxonomies together means finding the right balance between the two worlds - openness and freedom on one side, with responsibility and control on the other.

    Use Case implementation

    We focused our evaluation on a typical Metadata lifecycle model which is composed of the following three states:


    KiWi_video_picture.png

    Apply Metadata
    Regular user annotates some content item (document) with yet non-existing tag - such a tag is called a free tag, it has no codified meaning and thus belongs to the unstructured folksonomy. It can be freely reused by other users of the system. Reuse of tags is enforced by tag recommender UI, which recommends users with already existing tags.

    Manage Metadata
    User responsible for metadata management within the system evaluates newly created free tag and if appropriate, turns it into controlled concept which is described with richer information - it is assigned with various types of labels (f.e. synonyms in different languages) and it is put to the appropriate place within one or more taxonomy hierarchies.

    Exploit Metadata
    Now controlled tag becomes part of the controlled metadata space, which is used also for enhancing other content management system services, such as the Personalized Semantic Search.


    Apply Metadata - Tag Recommender/Information Extraction

    The goal of this use case was to allow users to tag both free and controlled tags within one UI while providing them with advanced tag recommending/suggesting functionality. KiWi platform was extended with a set of light-weight (JSON) web service endpoints, serving dedicated UI widget component which was designed and developed using standardized web technologies (HTML, CSS, JavaScript).
    The Natural Language based text extraction Kiwi service was extend to recognize Oracle taxonomies (controlled tags). This allows invocation of the Information Extraction functionality right from the tagging UI. The invocation returns a list of free tags and controlled tags extracted from the document and let's the user to apply them.

    Usability of the developed widget and tagging process was evaluated in an internal usability study with technical and non-technical users. The usability study covered also the information extraction functionality, which additionally went through separate internal evaluation, resulting in several requests for enhancements.


    Key Findings

    • Usability study has shown, that the concept of free and controlled tags is understandable for new users. Users highly valued the implemented tag recommender UI, which allowed them to navigate through taxonomy hierarchies easily.
    • It is possible to implement more advanced taxonomy modeling, allowing for example the system-wide definition of business rules for required taxonomies and also support for the taxonomy prefixes.
    • Natural Language based Information Extraction combined with Semantic Taxonomies is very promising - specially the continuos improved tag suggestion results through the "self learning" capability of the system.

    Manage Metadata - Concept Model Management

    KiWi platform was deployed and integrated together with PoolParty, a commercial thesaurus management product,  using a set of Linked Data interfaces.
    Both systems were filled with data from the internal legacy systems. 19 Sun and Oracle taxonomies with almost 6000 concepts in total were created.




    The whole solution was evaluated by dedicated expert(s) contextually, during creation of the above mentioned taxonomies. The solution was also evaluated in the set of internal evaluation sessions with subject matter experts from various departments.



    Key Findings

    • The envisioned goal to implement, deploy and test solution for merging bottom-up and top-down metadata management practices was successfully met using KiWi platform and PoolParty taxonomy management tool
    • Resulting metadata structures (hierarchies) can be used to provide enhanced metadata suggestions to the system users
    • Allowing users to navigate through individual taxonomies and to apply concepts from these taxonomies along with folksonomy tags helps to improve structure and consistency of metadata in the enterprise content management systems
    • Essential factors for implementing effective open metadata governance models within large enterprises are:
      • Management support- successful implementation of metadata governance requires substantial change in various content management processes within organization. These changes are impossible without clear leadership and guidance provided by responsible organization leaders.
      • The involvement of appropriate subject matter experts - in order to achieve one its main goals - proper structuring of organizational knowledge models - the direct (community) involvement of appropriate subject matter experts is needed.
      • Measuring quality and relevance within open collaborative systems - in collaboration systems with low barrier for participation (e.g. wikis) it is important to have the ability to measure the quality and relevance. For that reason, the Community Equity system was successfully integrated with the KiWi platform.
    • Although difficult to calculate precisely, the cost of newly created controlled tag (taxonomy concept) can be measured based on the time needed for:
      • resolving the free tag meaning, which is often accompanied by costs of communication with tag author or with one or more subject matter experts.
      • placing the concept into the appropriate taxonomy.

    Exploit Metadata - Search/Browse Use Case Summary

    The goal was to verify the usability and accuracy of the search results. Subject matter experts performed a set of search queries and compared the results against the internal search.

    Key Findings

    • Taxonomy based synonym matching is efficient and improves the search results
    • Personalized search based on Social Analytics algorithms looks very promising
    • The faceted search functionality is highly configurable using RDF facets and superior to the existing search functionality

    Conclusion

    The implementation of the Oracle/Sun use cases in the KiWi/PoolParty system has been very useful. The development of the Metadata Management Process and its application in the environment of controlled taxonomies and folksonomies was significant. We learned how to optimize our metadata management processes, how to technically implement such service and how to improve the user interaction. The application of natural language processing combined with semantic technologies has also improved the quality of metadata. Since people naturally use different labels for same things, it is essential to relate multiple synonyms (implemented as alternative or hidden labels) to taxonomy concepts.

    We have also explored the requirements of the system to the organizational structure, resourcing and processes and proved viability of the system in the existing enterprise. Furthermore, we have concluded that the system is sufficiently extensible by implementing extensions in the Oracle use cases. Specifically, customized tagging user interface realizing the custom concept of taxonomy prefixes has been integrated.

    Tuesday Jan 25, 2011

    Enterprise 2.0 Use Cases for Semantic Web

    Last Friday I head the pleasure to present at the 8th Berlin Semantic Web Meetup about our work around Semantic Web and the Kiwi project - an EU founded research project for Social Semantic Web applications. Here is the presentation which explains the real live Enterprise 2.0 use cases Sun Microsystems (Oracle) is using to validate the "Power of the Social Semantic Web Platform called Kiwi. Enjoy
    Enterprise 2.0 Use Cases for Semantic Web/Kiwi
    View more presentations from Peter Reiser.

    Sunday Dec 19, 2010

    Enterprise 2.0 Use Cases for Semantic Web

    How can an enterprise improve the efficiency and effectiveness of their Knowledge and Community model leveraging semantic technologies and social networking dynamics ?

    This was the main question why Sun (Oracle) joint the Kiwi project in 2008.

    KiWi is an open-source development platform for building metadata-driven Semantic Social Media and Social Networking application for the Internet and for the Enterprise and is part funded by the European Union under the European Union 7th Framework Programme.

    We already had extensive experience on how to implement large scale Enterprise communties trough the implementation of our global social community framework called SunSpace and Community Equity which was used by over 30'000 Sun employees.

    Oracle's (Sun) role in the Kiwi project is to validate if and how Social Semantic technologies can be used in large enterprises.

    We structured the validation around three main use cases

    1. Manage Metadata - How can we improve our efficiency in better managing corporate Ontologies/Categories and at the same time leverage the power of tagging/folksonomy?
    2. Apply Metadata - How can we improve the quality and quantity of metadata?
    3. Exploit Metadata - How can we improve the effectiveness of enterprise search and expertize discovery by leveraging semantic technologies and metadata?

    metadata.jpg

    and voila - we had the Enterprise 2.0 use cases for Kiwi :-) .

    1 . Manage Metadata

    Objectives:

    • Manage corporate taxonomies/categories and tags (folksonomy) using an Ontology Management System
    • Maintain Oracle+Sun taxonomies and relate them together where possible
    • Investigate Bottom-up (folksonomy) +Top-down (Enterprise Ontology management) governance models



    Thesaurus_Management.jpg

    2. Apply Metadata

    Objectives:

    • Improve existing tag recommendations with semantic-based technologies
    • Recommend tags based on:
      • Analysis of the document
      • Relationships between tags
      • User's context (Personalization)
      • Tag Equity Value
    • Comply with Sun/Oracle annotation practices
      • Require usage of controlled taxonomies
      • Merge with free tags (concepts)

    3. Exploit Metadata

    Objectives

    • Allow user to navigate through the content based on pre-defined taxonomies
    • Faceted search
    • Discover Experts based on their contributions, social value of the content and social networking context
    • Personalize search results and recommendations of content, communities, people and metadata/tags

    In the next couple of weeks I will publish a series of blog post about the implementations and findings of the three use cases.

    About

    About Enterprise 2.0,Community Equity, Semantic Web, Social Enterprise and how to Build Vibrant Communities

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