Web 3.0 for non-geeks
By pdiamond on Feb 28, 2007
My last post got some attention, particularly from
Henry Story, but much of the discussion is around single sign on (SSO). That is only one part of the issue as I see it. There is also other discussion around Web 3.0 that I have seen, but focussed mostly on the ability of "users" to contribute applications in future - I don't know about you, but that's not my 80 year old stepmother!
The point I was trying to make is that the web 2.0 apps which enable more participation will need to be made more simple if they are to be useful to non-geek users. Look at any popular blog entries or websites today, and you are likely to see at the bottom the ability to digg it, reddit, technorati it, del.icio.us it, and so on.
Which of these you choose to do depends on which one you are familiar with and use regularly - as soon as you do, you have essentially segmented that additional information (for instance, you digg it) to only a particular audience. Yet the point you were trying to make (that you liked it) was probably not intended to be shared only with the people who happen to participate at digg it - you might have wanted all your friends, or everyone on the internet, to see your vote.
I'm still not sure I'm making this point very well, but what I am trying to say is that these sort of "services" - tagging something, rating it, etc. will need to be easy to use and understand or else we will only have geeks doing it - so web 2.0 will be largely by geeks and for geeks, with some ancillary benefit to stepmothers and others.
What I would like to see, in Web 3.0, or 2.5, or 4.0, is that we truly make it easy for the rest of the world to add value and get value via these sort of services. SSO is one step in that direction - having one way to tag, rate, etc. would be another HUGE step, but of course starts to imply limited choice and/or a monopoly, and that is so un-web that I am scared I said it.
If it were easy anyone could do it.