Friday Aug 21, 2015

Oracle Buys Maxymiser: Extends Oracle Marketing Cloud’s Leadership with the Industry’s Most Powerful Solution for Optimizing Web and Mobile Customer Experiences

On August 20, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud's leadership with the industry's most powerful solution for optimizing web and mobile customer experiences. The transaction is expected to close in 2015. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for more than 250 prominent brands. Learn more.

Tuesday Dec 23, 2014

Oracle Buys Datalogix: Creates the World’s Most Valuable Data Cloud to Maximize the Power of Digital Marketing

On December 22, 2014 Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing. The proposed transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual. Learn More.

Monday Aug 04, 2014

Oracle Buys TOA Technologies

On July 31, 2014, Oracle announced that it signed an agreement to acquire TOA Technologies (TOA), adding the leading Field Service SaaS to Oracle Service Cloud and Oracle ERP cloud solutions to deliver effective and timely home- and facility-based customer service. The transaction is expected to close in 2014. Learn More.