Oracle Buys Bluekai
By Roxana Babiciu on Mar 04, 2014
On February 24, 2014 Oracle announced that it has signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience. The proposed transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual.