Bob Evans On The Consumerization Of Corporate Communications
By Roxana Babiciu on May 19, 2014
Telling your company's story is what it takes to make your customers care and want to do business with you, and Larry Ellison is a world-class storyteller, says Oracle CCO Bob Evans. Evans was recently interviewed by The Guardian, where he talked about doing business in an age where customers expect content to be authentic, interesting, timely, relevant, and provocative. Read the full interview!