Oracle Buys Maxymiser: Extends Oracle Marketing Cloud’s Leadership with the Industry’s Most Powerful Solution for Optimizing Web and Mobile Customer Experiences
By Roxana Babiciu on Aug 21, 2015
On August 20, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud's leadership with the industry's most powerful solution for optimizing web and mobile customer experiences. The transaction is expected to close in 2015. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for more than 250 prominent brands. Learn more.