Friday Mar 02, 2012

Issue 13: Oracle OpenWorld Key Announcements


Oracle OpenWorld:
Key Announcements

Paul Thompson

Paul Thompson
Senior Director
Oracle EMEA Alliances and Solutions Partner Programs


Oracle OpenWorld in reconvened in 2011 at the Moscone Center in San Francisco this year from 2-6 October. It proved to be the biggest OpenWorld yet, attracting more than 45,000 delegates and more sponsors and exhibitors than ever before. As always the focus was on the very latest technologies from Oracle and our partners, showcased across thousands of technical sessions, demos, workshops and presentations.

Last year's event signalled the start of a concerted focus on the integration of the technology stack in order to provide the world's most complete, open and integrated business software and hardware systems for its customers and partners. This year Oracle proved just how much progress can be made in one year, with a strong emphasis on Engineered Systems, the materialisation of Oracle-on-Oracle, and the emerging challenges of Big Data.

Keynote addresses at OpenWorld 2011 from Oracle and our partners focused on the latest technologies for today and the future, and included 'Fusion Applications: 6 Years of Engineering' from CEO Larry Ellison, and an in-depth examination of Oracle Strategy from president Mark Hurd and senior vice president Thomas Kurian.

If you missed any of these sessions, or would like to revisit sessions that had a particular impact and relevance to your own business, you can still download materials from the Oracle OpenWorld Content Catalog or watch Oracle OpenWorld sessions and keynotes on demand.

Thousands of Oracle partners from around the world again attended the much valued Oracle PartnerNetwork Forum to learn about Oracle's plans and strategies directly from our executives. They also took the opportunity to network with peers and take part in breakouts geared towards helping them build their businesses further with Oracle.

What follows are just a few of the key announcements from Oracle OpenWorld 2011:

Engineered Systems meeting the challenges of Big Data

In his OpenWorld general session, Andy Mendelsohn, Oracle's Senior Vice President of Database Server Technologies set the tone for the whole event by outlining the drivers fuelling the growth of Big Data and explaining how organisations should prepare to acquire, organise and analyse large volumes of data in order to make better decisions.

Oracle also announced the industry's first engineered system for extreme analytics. The Oracle Exalytics Business Intelligence Machine is the first in-memory hardware and software system engineered specifically to run analytics faster than ever before, providing real-time speed-of-thought visual analysis, and enabling new types of analytic applications.

Oracle Executive Vice President John Fowler showcased Oracle's expanded family of engineered systems and appliances designed to deliver extreme performance and value for customers - spotlighting the recently announced SPARC SuperCluster T4-4 and SPARC T4 servers with Oracle Solaris. Oracle's SPARC SuperCluster T4-4, the world's fastest general-purpose engineered system is based on the new SPARC T4 servers. The SPARC T4 server line, powered by Oracle Solaris, delivers the biggest generational performance increase in the history of Oracle's SPARC processors at every tier in the enterprise.

Oracle Solaris 11 Express is now available on Oracle Exadata Database Machines X2-2 and X2-8. Oracle Solaris 10 8/11 provides enhancements to Oracle Solaris ZFS and Oracle Solaris install technologies, advanced support for the latest SPARC and x86 systems and Oracle Database 11g performance improvements.

There were many other Big Data and Engineered Systems related revelations, but among the most significant was the Oracle Big Data Appliance, a new engineered system designed to help customers integrate and maximise the value of Big Data through an end-to-end solution. Engineered to work together, the Oracle Big Data Appliance is easily integrated with Oracle Database 11g, Oracle Exadata Database Machine and Oracle Exalytics Business Intelligence Machine, and is designed to deliver extreme analytics on all data types, with enterprise-class performance, availability, supportability and security.

Oracle NoSQL Database is another key offering in Oracle's portfolio of Big Data products. Now available for download from the Oracle Technology Network (OTN), it enables customers to easily manage massive amounts of data with dynamic schemas such as web log data, sensor and smart meter data, data gathered for personalisation, and data maintained by social networks.

Apache Hadoop customers were also delighted to see Oracle Loader for Hadoop supporting efficient loading from the Hadoop environment into Oracle Database 11g, along with the Oracle Data Integrator Application Adapter for Hadoop for the simplified creation of massively parallel data processing jobs on Hadoop,

In addition, third-generation Sun ZFS Storage Appliances now offer enterprise NAS functionality, and best-in-class performance, efficiency, data integrity and integration with Oracle software, while Hybrid Columnar Compression, pioneered in Oracle Exadata, is now supported on Oracle's Sun ZFS Storage Appliances and Pillar Axiom Storage Systems.

Shortly after OpenWorld, the full Solaris 11 operating system was officially announced. Oracle Solaris 11 is the most significant operating system release of the past decade. With built-in server, storage and now, network virtualisation, Oracle Solaris 11 delivers the industry's first cloud OS. Partners can help end-customer simplify their enterprise deployments, drive up utilisation of their data centre assets, and run Oracle and other enterprise applications faster - all within a secure, scalable cloud or traditional enterprise environment.

The Oracle Database Appliance (ODA)

The ODA is a fresh engineered system that is simple to deploy and a perfect entry point for midmarket or departmental businesses seeking an easy-to-use, affordable and highly available database appliance.

It is built using Oracle Database 11g Release 2 and Oracle Real Application Clusters on a two-node Sun Fire server cluster running Oracle Linux. As a complete engineered system of software, servers, storage and networking, the ODA offers high availability for a wide range of custom and packaged OLTP and data warehousing application databases.

Following the unveiling of the ODA, Judson Althoff, senior vice president, Worldwide Alliances & Channels and Embedded Sales, Oracle, expanded on the benefit to partners: "Oracle resellers want differentiated solutions that can be sold at volume. By combining a dramatically simpler user experience with pay-as-you-grow pricing, the Oracle Database Appliance plays well in this Oracle reseller sweet spot."

The future of Oracle Fusion Applications is bright

Oracle CEO Larry Ellison's Oracle OpenWorld 2011 keynote presentation was a tour de force, detailing the business's radical reworking of its applications line-up while reassuring the Oracle community of its continued commitment to all existing Oracle Applications. The Oracle Fusion Applications 11g suite now includes over 100 modules. Accordingly, the Oracle OpenWorld 2011 programme included many more than 100 Oracle Fusion Applications-focused addresses, sessions, expert breakouts, demonstrations and focus groups.

After setting the scene of six years' work-in-progress on Fusion Applications, Ellison had some major platform announcements to share. Oracle Social Network is an enterprise collaboration and social networking tool for business users looking to find and collaborate with the right people within their enterprise and across enterprises. It seamlessly integrates with other Oracle Fusion Applications, business intelligence and business processes to enable end-users to receive real-time information feeds from these systems and to collaborate and resolve business issues quickly and effectively. Ellison also announced the Oracle Public Cloud, a broad set of best-in-class, integrated services that provide customers with subscription-based, self-service access to Oracle Fusion Applications, Oracle Fusion Middleware and Oracle Database, all completely managed, hosted and supported by Oracle. The Oracle Powers the Cloud event during OpenWorld witnessed senior executives outlining Oracle's comprehensive cloud strategy and roadmap, with more than 25 cloud sessions and 15 cloud demonstrations.

Oracle Fusion Applications will be built with Oracle Application Development Framework (ADF), part of Oracle Fusion Middleware, as part of Oracle's commitment to innovate and deliver cutting-edge adaptable capabilities across the enterprise. Oracle's ADF Mobile browser, the current mobile application development tool, will be used to mobile-enable Oracle Applications, some of which are available today. New coexistence capabilities will help customers harness further value and flexibility with Oracle Fusion Applications, for example new Oracle Fusion HCM applications in the cloud include public cloud offerings of Oracle Fusion Human Capital Management (HCM) and Oracle Fusion Talent Management. Additionally, Oracle Fusion Customer Relationship Management (CRM) was unveiled as the public cloud offering of Oracle Fusion Customer Relationship Management (CRM).

Oracle Applications are all now fully optimised for Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, further demonstrating commitment to delivering integrated business software and hardware engineered systems.

Bringing it all together with Oracle Enterprise Manager

One of the parts of Larry Ellison's keynote that will impact most significantly on the real-world customer experience, was the introduction of Oracle Enterprise Manager 12c—regarded by many attending as the glue that made the Engineered Systems proposition so cohesive and compelling.

Oracle Enterprise Manager 12c introduces critical new database security management capabilities that help increase administrator productivity and reduce the on-going costs of IT compliance through greater automation. It supports business assets for their full lifecycle from planning to deployment, and is integrated across the full Oracle stack, from systems like Oracle Exadata, Oracle Exalogic and the Oracle Database Appliance, through Oracle Fusion Middleware and Oracle Fusion Applications. Ellison's OpenWorld demonstration showed why Oracle Enterprise Manager dashboards make it easy for administrators to monitor and manage all aspects of Oracle Fusion Applications. He also previewed a planned integration with My Oracle Support, Oracle's next-generation online customer support experience.

Richard Sarwal, Oracle Senior Vice President of Product Development said: "Oracle customers will be able to further realise the true power and savings of top-down application management."

JavaOne moving Java forward

With the Oracle JavaOne exhibition running concurrently with Oracle OpenWorld 2011, the Java community was again treated to an unmissable week of partner exhibitions, hands-on demonstrations, networking opportunities and of course technology announcements.

The central JavaOne strategy keynote saw Hasan Rizvi, senior vice president, Oracle Fusion Middleware and Java - along with Adam Messinger, vice president of Development, Oracle Fusion Middleware and Cameron Purdy, vice president, Development, Oracle - outline plans for the future of the Java platform and showcase product demonstrations that showcased the latest Java technology innovations.

Plans were outlined for the evolution of Java Platform, Micro Edition (Java ME) through the submission of new Java Specification Requests (JSRs) to the Java Community Process (JCP).

Also announced were: the availability of JavaFX 2.0; the latest developments in the evolution of Java Platform, Enterprise Edition (Java EE); plans for advancing the Java Platform, Standard Edition (Java SE) with a roadmap for Mac OS X releases and an update on Java SE 8; plus strong growth of the NetBeans developer community and the availability of NetBeans IDE 7.1 Beta. Java Platform, Standard Edition 7 (Java SE 7), which became the first release of the Java platform under Oracle stewardship.

More OpenWorld 2011 highlights for Oracle partners and customers

Oracle OpenWorld 2012

A date has already been set for Oracle OpenWorld 2012. Held once again in San Francisco, exhibitors, partners, customers and Oracle people will gather from 30 September until 4 November to meet, network and learn together with the rest of the global Oracle community.

Register now for Oracle OpenWorld 2012 and save $$$!

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