Monday Jan 20, 2014

Description of the Business Object component within Oracle Siebel CRM / Oracle Siebel 的业务对象(BO)说明

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Description of the Business Object component within Oracle Siebel CRM



Oracle Siebel CRM is a mainstream Customer Relationship Management (CRM) software package within the current global market. Providing a very comprehensive solution, Oracel Siebel defines its objects by three main levels of technical implementation.



BO (Business Object) in the business level is quite interesting. In reality, a single business component (BC) cannot describe an actual business comprehensively. Therefore, the system has introduced the concept of Business Object to link various Business Components together, to fully represent an actual business. Looking at an example of a Business Component - “Opportunity”: in order to fully understand a business opportunity, we have to take into consideration the Account, Contact and Action that are associated with the business opportunity. Therefore in technical implementation, it is the Business Object that has linked all these different components together.



In this scenario developed around Opportunity, Opportunity is the Parent Business Component, with Account, Contact and Action that describe the Opportunity as Child Business Components. This has formed a multidimensional technical model centered around Opportunity. Its technical implementation can be illustrated as below:



Link is implemented by primary key/foreign key relationship.



Wang Zeyi: Senior training lecturer in Oracle University. Wang has engaged in the CRM field for a long time, including experience in CRM pre-sales, research, business analysis and technical implementation among various industries such as financial service, Hi-tech, telecommunication and automobile. He is mainly in charge of training courses on Oracle Siebel CRM and Oracle Fusion CRM.



Oracle Siebel 的业务对象(BO)说明


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Oracle Siebel CRM 软件是当今全球主流客户关系管理软件。具有非常完善的解决方案。其技术实现中的对象定义分为三个主要层面。



其中业务层中的业务对象也就是英文所说的BO,比较有特点。因为,在实际业务中一个单独的业务组件 (BC)无法全面描述一个实际业务。所以引入业务对象 (BO) 来关联多个业务组件 (BC),来描述具体的一个实际业务。例如:商机 (Opportunity)这个业务,在实际工作中要想全面了解一个商机,必然要查看这个商机相关的客户 (Account),联系人(Contact),操作 (Action)。这时技术实现中用到的就是业务对象 (BO) 来将这些不同的对象关联到一起。



这样这个场景中处于中心地位的商机 (Opportunity) 作为父业务组件 (BC),而作为商机描叙性信息的客户 (Account),联系人(Contact),操作 (Action) 作为子业务组件存在。形成一个以商机 (Opportunity) 为中心的多维描述的技术模型。至于技术实现就比较容易如下图:



至于链接(Link)的实现,是通过主外键关系实现的。



王泽义 甲骨文大学高级培训讲师。长期从事客户关系管理 (CRM) 相关工作,参与过金融服务、高科技、通信、汽车等多个行业的 CRM 售前、调研、业务分析和技术实现。主要讲授 Oracle Siebel CRM 和 Oracle Fusion CRM 方面的培训课程。
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