So Robert Scoble, king of the "corporate" bloggers, has left MSFT -- for a podcasting studio, of all things. This development, according to the trade press (example), is filled with significance and meaning. But can anyone tell me what it is?

I'd be the last person to discount the importance/influence of the blogosphere, but on the other hand, let's put things in context. Scoble's blog, like most others, was chiefly devoted to his own opinions. To paraphrase an infamous but anonymous wag, "Opinions are like (belly buttons) -- everyone has one."


The significance is that Scoble found out that Amanda Congdon is making $85,000 a week from a video blog. Look up Cali Lewis some time. It's becoming a profitable business.

Posted by Mr. Ed on June 11, 2006 at 10:32 PM PDT #

Hey, I never said it wasn't profitable! But opionion-slinging has been profitable for quite a while. Let's be honest -- it's the basis of Gartner et al's business model.

Posted by Justin Kestelyn on June 11, 2006 at 11:06 PM PDT #

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