Enterprise Software: Hot or Not?

Follow the recent mini-controversy spawned by Scoble in his post; "Why Enterprise Software isn't Sexy."

Enterprise Irregulars like Vinnie Mirchandani, Anshu Sharma, and Michael Krigsman are all over Scoble like white on rice for his explanation about why enterprise software is a relatively rare topic for bloggers (compared to consumer tech) - Scoble's main reason being: there's nothing sexy about software you are forced to use every day by some IT executive.

To me though (having a publishing background), the issue is purely one of "eyeball economics." Scoble asks "How many people in the world actually buy business software?", but the question should be: "How many people in the world actually use business software?"

There just aren't that many people on the "consume" side exposed to, and interested in, enterprise software. This fact is evidenced by the almost total collapse of the trade publication sector that, until 2001 or so, served that market. These days, the only places to get such info are from the weeklies (InfoWorld et al), and it's on a pretty high level.

This fact makes "sexiness" or "nonsexiness" beside the point. If the percentage of people who have that user experience is so small that there aren't enough eyeballs to go around, then the publishing/micro-publishing that serves such a market will be equally small.

Oracle and SAP can make their apps as sexy as iTunes, but when the chips are down, the media/blogosphere response will likely be the same.


People have to use software. Thank God Oracle bought Peoplesoft.

Posted by Marco Gralike on December 10, 2007 at 01:00 AM PST #

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