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Why Hiring and Training Database Developers Are Critical Steps for Your Business’s Success

In all likelihood, your organization is currently gathering, using, and storing more data than ever before. Data is growing exponentially across the world, and those businesses able to harness their data to better understand their customers, competitors, suppliers, and employees will have a clear competitive advantage in the years to come.

In this post, we look at the role of database developers, and why you should hire and train them now to ensure your organization leverages its data to the maximum.

What Does a Database Developer Do?

Whereas database administrators typically focus on routine maintenance and support of databases, a database developer is dedicated to improving those databases and expanding their functionality. A database developer also creates new databases to suit emerging business needs, and ensures high levels of data availability across the organization.

While the database developer job description varies from business to business, typically it includes:

  • Designing and developing databases and data models
  • Maintaining and modifying new and existing databases
  • Managing data security issues
  • Fixing faults and bugs found in programming
  • Providing technical support to business teams

Why Hire a Database Developer?

As the volume and types of data coming into your business increase, the database developer can help you understand and tap into the value of this data, rather than leaving it unused.

For example, because almost every business today is connected to the internet, database developers are increasingly called upon to manage the rising volumes of company website usage data, transactional data created via e-commerce, as well as corporate social media data.

If your business does not have the time or know-how to collate and process all its available data, it may miss out on multiple opportunities, such as:

  • Understanding how, when, and where to best target certain customer segments
  • Discovering new sales and marketing channels
  • Understanding how profitable certain products and services are – and why

You may well choose to hire a database developer for a specific function, such as web analytics, report writing, or data analysis. But however you employ them, you can also expect these additional benefits:

  • Reduced data redundancy
  • Increased quality and consistency of business information – enabling better-informed operational decisions
  • The ability to analyze data in new and interesting ways – providing deeper insights to drive strategic growth
  • A reduction in managerial and other staff time spent sorting and sifting through data
  • Opportunities to transform various kinds of information into a valuable business resource
  • Improved data sharing and data access for all user communities, whether employees or customers
  • Improved data security and a highly disciplined approach to data management

Database Developers are Essential Staff for the Business of the Future

While skilled database developers are already benefiting companies today, they are likely to become even more important in the future, as businesses focus on differentiating themselves through projects in:

  • Big data
  • Data security
  • Business intelligence
  • Innovations in new app development

Well-trained and qualified database developers should be heavily involved in – and ideally encouraged to lead – big data projects. They bring to the table not only a deep understanding of data but also a keen awareness of your business needs. For example, they have the technical skills to best leverage existing big data stores, and, from these expansive and disordered data sets, they can build useful data marts specifically for your key business functions – such as marketing, finance, sales, and operations.

Database Developers Can Manage and Advise on Data Security Matters in the Big Data Sphere and Beyond

Furthermore, database developers can properly scope analytics requirements and configure business intelligence reporting engines. Doing so ensures that your company can derive meaningful, real-time insights from all available data.

By leveraging the skills of database developers, and the latest database technologies, organizations will be able to accurately analyze business opportunities and understand and even predict customer preferences. In turn, driving product development, customer loyalty, and revenue, all while minimizing business risk.

Furthermore, database developers will continue to figure heavily in software application innovation, for example helping businesses to:

  • Develop apps which can be used across different platforms
  • Create plug-in programs to change the behavior of the application
  • Enhance web app performance by assessing and improving UI responsiveness

Keeping Your Database Developers Ahead of the Curve

While the benefits of employing database developers are numerous and highly-advantageous, it is not enough to simply hire them and then sit back expecting miracles.

To operate at their best, database developers need continuous technical training and high-level business engagement. This empowers them to hone their database skills to take advantage of the latest technologies for specific business operations.

While most database developers will already have a university degree in computer science or similar and possess demonstrated skills in SQL, your business should look to continually nurture their skills – and where possible, help them attain recognized industry certifications. The more skilled and qualified your database developer becomes, the more they can do for your data and your business.

In particular, database developers will benefit from training that takes a deep dive into SQL –including error handling, data partitioning, and working with user-defined functions.

Ideally, you should provide them with a mixture of technology-specific development training in:

  • SQL
  • PL/SQL
  • PHP
  • JavaScript
  • Ruby

Along with domain-specific functional courses that cover topics like:

  • Database architecture
  • Data security
  • Big data management
  • Business analytics
  • Web applications
  • Business intelligence
  • Cloud computing

Verify that your employees have these important skills with Oracle Database Developer certifications. Preparing for certification exams exposes candidates to a full suite of skills and knowledge to become highly competent at developing professional applications.

In a recent Robert Half survey, 94% of CFOs said their companies cover some or all costs for their staff to obtain professional certifications. Additionally, 95% provide full or partial support to maintain credentials

Why are these numbers so high?

  • In this same survey, executives reported that this benefit results in increased productivity (41%), enhanced retention (30%), and increased revenue (11%)

These numbers are in line with a CompTIA survey from a few years ago that shows 93% of HR professionals value certification in the hiring process. It is undeniable - certification is important.

Database Developer Certifications

Training Courses for Database Developers

Suggested Training Curriculum

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In the information age, organizations which best leverage their data are those that will succeed. Start hiring and training your database developers today.


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