The communications industry continues to evolve. Communication Service Providers (CSPs) now provide much more than voice, and messaging, and data. They deliver content, and many other digital services from mobile money to smart homes, from connected health to telematics.
Customers in this industry expect value-driven, digitally-enabled services that deliver personalized, meaningful experiences with their brands of choice. CSPs want to meet that need with delivery platforms that accelerate time to market, and monetization solutions agile enough to extend relationships and generate new revenue streams through flexible pricing, bundling and discounting.
To survive, excel—and thrive—in this shifting and challenging landscape, it’s essential for telcos to have a digital transformation strategy with particular areas of focus on customer experience, digital business, and network evolution.
Technology capabilities are going to be the driving force behind this.
Traditional CSPs must reinvent the customer experience. With traditional differentiators such as network quality or coverage losing significance, customer experience becomes the main differentiator. But market disruption is often beyond their control—rapidly expanding smart device numbers, the internet of things, innovative OTT service providers, and leaders in the digital economy are all driving change.
There are also opportunities.
Over the next few years, the number of connected devices, sensors, and things will explode, creating data lakes with the potential to deliver additional value.
Telcos have the opportunity to monetize their data and network while embracing profitable new business models.
With an undefined future and definitely changing business requirements, agile infrastructure, processes, and operations are key to success. Today’s telcos must launch innovative new services quickly, redefine customer experience for the digital age, and transform and unify core processes to reduce the cost of innovation and operation.
Oracle strategy is to enable CSPs to:
Oracle University provides training on communications solutions that simplify and optimize business processes. With Oracle Communications training, you can learn how these products increase time to market and reduce costs.
Oracle Communications Training will:
Earning Oracle Communications Certifications: