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Keeping up with the Changing Communications Industry

Diana Gray
Sr. Principal Curriculum Product Manager

The communications industry continues to evolve. Communication Service Providers (CSPs) now provide much more than voice, and messaging, and data. They deliver content, and many other digital services from mobile money to smart homes, from connected health to telematics.

Customers in this industry expect value-driven, digitally-enabled services that deliver personalized, meaningful experiences with their brands of choice. CSPs want to meet that need with delivery platforms that accelerate time to market, and monetization solutions agile enough to extend relationships and generate new revenue streams through flexible pricing, bundling and discounting.

To survive, excel—and thrive—in this shifting and challenging landscape, it’s essential for telcos to have a digital transformation strategy with particular areas of focus on customer experience, digital business, and network evolution.

Technology capabilities are going to be the driving force behind this.

Traditional CSPs must reinvent the customer experience. With traditional differentiators such as network quality or coverage losing significance, customer experience becomes the main differentiator. But market disruption is often beyond their control—rapidly expanding smart device numbers, the internet of things, innovative OTT service providers, and leaders in the digital economy are all driving change.

There are also opportunities.

Over the next few years, the number of connected devices, sensors, and things will explode, creating data lakes with the potential to deliver additional value.

Telcos have the opportunity to monetize their data and network while embracing profitable new business models.

With an undefined future and definitely changing business requirements, agile infrastructure, processes, and operations are key to success. Today’s telcos must launch innovative new services quickly, redefine customer experience for the digital age, and transform and unify core processes to reduce the cost of innovation and operation.

Oracle strategy is to enable CSPs to:

  • Generate innovative digital revenue streams with technologies that will support new types of digital services
  • Deliver smarter CX with adaptive intelligence, omnichannel, personalized and proactive interactions, digital marketing, active social communities, chatbots, rewarded customers
  • Support tomorrow's operations today with more effective processes and the agility a rapidly changing world demands

Oracle Communications Training and Certification

Oracle University provides training on communications solutions that simplify and optimize business processes. With Oracle Communications training, you can learn how these products increase time to market and reduce costs.

Oracle Communications Training will:

  • Show you how to increase reliability, performance, and flexibility by increasing system uptime
  • Gives you insight into why Java runs more than three billion mobile devices
  • Teach you how to use business intelligence applications and retail point-of-sale solutions

Earning Oracle Communications Certifications:

  • Helps you achieve a faster time to market
  • Gives you tools to optimize business processes, networks, IT systems and supply chains
  • Differentiates you in the communications job market as someone who continues to strive and learn throughout your career

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