Tuesday Feb 03, 2015

WEBINAR - Feb. 25th: TOMS - Delivering One for One™

We have told you about the wonderful things TOMS are doing before. TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made.

Now, Hilda Fontana, TOMS' Global Vice President Digital Direct to Consumer Web Development, is presenting a webcast discussing how TOMS plans to deliver its One for One™ initiative to new markets and meet global demand for an expanding product line that is constantly refreshed with new colors and styles.

Over the past 24 months, TOMS has launched Oracle Commerce-driven sites in six countries: the US, UK, Canada, France, the Netherlands and Germany. The Oracle platform helps TOMS personalise the customer experience by delivering relevant content and recommendations to customers, providing faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

Hilda will present the TOMS story in a 30-minute webcast, and will discuss:

  • The impetus for seeking a new Commerce solution
  • The selection process and determining partner of choice
  • Best practices and recommendations based on real-world experience
  • Results of the Oracle Commerce solution including high-level KPIs and future considerations

Make sure you join us on Wednesday, February 25th at the following time:

PT (Los Angeles):      9:00
ET (New York):         12:00
GMT (London):         17:00
CET (Berlin):             18:00

SIGN UP NOW




Tuesday Nov 19, 2013

TOMS Uses Oracle Commerce to Drive International Expansion Strategy

TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.

To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.

Read the full press release: TOMS Drives International Expansion with Oracle Commerce

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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