Monday Mar 17, 2014

Making Waves: Australian Online Retailer SurfStitch

The sun has finally crept up on London skies – ending the mildly depressing era of constant raindrops with a rather glorious weekend. It’s good to remember that while we have been drowning in water, surfers in Australia are having a lot more fun with the element.

Enter SurfStitch, Australia’s leading online surf and fashion retailer that has made a name for itself being a one-stop-shop for anything surf & fashion – carrying brands like RipCurl, Quiksilver, Billabong and Volcom.

"It all began in a backyard shed, where a few enthusiasts came together to lament the sad state of surf supplies in Australia, and dream up a better solution,” said SurfStitch co-founder Justin Cameron in an interview with The Australian in 2011. Launching as Australia’s first online retailer for surf and fashion in 2008, SurfStitch is now the largest ecommerce surf wear retail website in Australia.

Thanks to both an extensive offering and fantastic customer service, the company has experienced such rapid growth that it is now expanding operations in Europe, and looking to break into other areas of fashion.

The Oracle Commerce Platform supports SurfStitch in their growth spurt, having converted more of the average daily 30,000 unique visitors into buyers, generating larger orders and promoting more repeat visitors. It has also enabled SurfStitch to personalize and target offers, cross-sell merchandise and extend its commerce and merchandising operations.

“SurfStitch prides itself on delivering the highest levels of customer service and satisfaction,” said Lex Pedersen, Director, SurfStitch. “As a pure-play business, we have to get our ecommerce offering right, in order to deliver on our promise both for our brands and our customers. Oracle Commerce enables us to provide an engaging and relevant experience that keeps our customers coming back.”

SurfStitch’s success was recognized at the 2012 Online Retail Industry Awards in Australia, where it won Best PurePlay Retailer, Best Site Optimization and Design and Online Retailer of the Year.


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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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