Tuesday Feb 12, 2013

The Evolution of Experience Retailing: Russia Results Now Available

Today saw the unveiling of the Russian results from Oracle Retail’s Evolution of Experience Retailing global consumer research. Anton Pershin, Regional Director of Oracle Retail in Russia, announced the results at today’s launch event in Moscow.

Russian findings indicate that consumers in the region value their store experiences highly and place importance in the product showcases delivered through this channel. While store-based retailing continues to dominate, Russian consumers indicated a willingness to shop via mobile or social channels, though were less keen to shop online, contrary to other countries targeted in this research. This research formed part of a global survey undertaken by Oracle Retail to explore the Evolution of Experience Retailing investigating consumer perceptions of retail in Russia, the UK, Germany, USA, China, Japan and Brazil.

Key findings from the Russian research indicated:

  • Russians rate the importance of the shopping experience at 77%, less than Brazil and China but more than the other regions surveyed
  • 87% rate good service as important, equally valuing the availability of products at the point of purchase, alongside a quick and easy payment process
  • Despite the importance of social networks to Russian consumers, they are unwilling to share negative experiences via these channels
  • More than any other region, Russians want retailers to interact with them only at the consumers’ instigation and in relation to products or order updates

With a population of 141.9 million, Russia is expected to become Europe’s largest consumer economy, making it a priority for retailers, who must ensure they can deliver cross-channel integration to enable consumers, who have indicated a willingness to shop via mobile and social channels, in the way they want, that is ‘good for me’. Retailers need to focus on collecting consumer data and utilise it to gain actionable insights into customer behaviour, which can then be applied across all touch points.

Visit the Evolution of Experience Retail research website and download the research whitepaper as well as a range of further resources in Russian including byline articles, a fact sheet and an infographic showcasing the key global results.

Tuesday Feb 05, 2013

UK Results of The Evolution of Experience Retailing Unveiled Today

UK results from The Evolution of Experience Retailing research were unveiled today during a breakfast roundtable event in London. Sarah Taylor, Senior Director EMEA & JAPAC of Oracle Retail, took delegates through UK findings, looking at comparisons with results from other countries and what the findings means for UK retailers in the current global marketplace.

The Evolution of Experience Retailing research asked consumers in the UK, USA, Germany, Russia, Brazil, China and Japan on their views to fundamental retail principles, looking at issues such as customer service, overall experience, preference, shopping trends and attitudes to technology. The global results of this research were recently announced at the Oracle Retail Exchange event held in January in New York.

British consumers have unprecedented options in a highly competitive domestic retail economy, in addition to the global environment. With access to vast amounts of product information from multiple sources, consumers can compare retailers, brands and products in seconds. As such, they expect high value, targeted assortments, competitive offers and uninterrupted availability from a retail brand, whenever and wherever they choose to shop. This was reflected in the aspects of the research that looked at experience, with 66% of British consumers listing ease of use as the best definition of the term “shopping experience”, followed by the ability to shop anytime, anywhere (59%).

In the current economic environment, it was unsurprising that price remains a priority when shopping, however 90% of respondents also stated that good service was important, or very important. Store associates were identified as the primary cause of bad service, followed by poor fulfillment, but British consumers did not react as strongly as other nations to a bad experience, and were less likely to switch to an alternative retailer, or to actively recommend others from using one.

Some of the research findings were:

  • British consumers want what the global marketplace has to offer with 76% stating that the internet offers no barriers to where they can shop
  • 76% list price as the priority when shopping, followed by choice and convenient store locations
  • Although British consumers are relatively open to sharing information with retailers, in comparison to other mature economies, there is an expectation for lower prices and exclusive offers that are 'good for me' in return for engaging in a more collaborative relationship with a retailer
  • While respondents prefer not to shop on their mobile device, interpretations of personalisation relate most strongly to receiving offers and discounts to their mobiles (21%), followed interestingly by a willingness to be identified when shopping online (13%)

To fulfill on British consumer expectations, retailers must optimise their operations to fulfill on the complex supply chain flows to ensure that home delivery and customer pick up is available if the customer requires. The logistics behind the process matter little to the consumer, they just need to be right to support customer priorities.

UK results from The Evolution of Experience Retailing can be downloaded from the research website, where you can also access the global results. Available resources include a whitepaper and byline articles, as well as a research infographic and fact sheets on country and global results.

Tuesday Jan 15, 2013

Oracle Retail Exchange: Daily Review of Activities on Tuesday, 15th January

The Oracle Retail Exchange (REX) began early this morning with a unique store experience at the UGG Australia store at 600 Madison Avenue, New York, part of the Deckers Outdoor business. Delegates heard about the journey Deckers is taking to develop a globally consistent consumer-direct operating model that unifies the customer experience across all touch points, streamlines operations, drives sales and improves profitability. The group learnt how Deckers is using Oracle Retail Point-of-Service, in addition to Oracle Retail Merchandise Operations Management and Oracle Retail Merchandise Planning and Optimization.

The second morning of Customer Showcases started with Dimitrios Bairaktaris, General Manager Merchandise and Logistics at Coles, who presented on the Easy Ordering project undertaken to achieve operational efficiencies across Coles' 741 stores across Australia. The implementation of Oracle Retail solutions, which completed last year, has optimised replenishment processes and improved inventory management and availability to deliver more strategic and tactical decisions across the business. Bairaktaris also divulged how Coles has recently leveraged upgrades of Oracle Retail Demand Forecasting and Advanced Inventory Planning, as well as the use of Oracle Exadata to improve analytics and identify further operational efficiencies for the business.

The next Oracle and Customer Showcase session focused on the changing role of Oracle Retail Consulting (OCS) in supporting customer deployments in EMEA, with a focus on the grocery retailer Ahold. Jeremy Spencer, Regional Vice President Consulting, Oracle Retail EMEA led the session, with support from Mario Torres, Head of Delivery, Oracle Retail EMEA Consulting; Andre Weigandt, CEO and Founder, Weigandt Consulting.

The presentation covered the range of service offers provided by Oracle Retail and, with reference to Delivery Ownership engagements, how OCS works with partners, such as Weigandt Consulting, to provide a cost-effective deployment approach combining the strengths of Oracle and the SI community. Marion Marees, Program Manager Retailbox Core, Senior Business Consultant, Ahold IM Europe provided her insight into how OCS has worked with Ahold in Europe to support the design of Ahold’s iBox transformation programme, which recently implemented Oracle Retail Merchandise Operations Management and Oracle Retail Store Solutions.

A Grocery roundtable enabled our grocery customers and prospects, including Morrisons, Panda and Konzum, to convene for animated discussion on the issues facing one of the most competitive retail sectors and where opportunities for growth and differentiation can be found.

After spending time at the NRF Big Show, or participating in one of several store tour programmes to see further examples of best practice retailing around New York, attendees are now set to come together for an exclusive event at the American Museum of Natural History, where Mike Webster, Senior Vice President and General Manager of Oracle Retail, will introduce new research entitled “The Evolution of Experience Retailing”.

See the press release for more details on this global research which examines the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key business imperatives and enable them to compete more effectively.

Access the research now and understand the results gathered. You can download a range of resources including a comprehensive whitepaper.

Friday Nov 02, 2012

Introducing Oracle Retail Mobile Point-of-Service

Oracle recently announced the introduction of Oracle Retail Mobile Point-of-Service, a mobile extension to the Oracle Retail Point-of-Service (POS) used by many retailers internationally. Oracle Retail Mobile POS offers wide ranging cost and efficiency benefits by allowing staff resource to be used more effectively whilst also reducing spend associated with fixed POS solutions.

For retailers utilising Oracle Retail Stores Solutions, additional benefits can be realised. Oracle Retail Mobile POS works with these solutions to allow store personnel to check in-store inventory, access product information and specifications, and perform tasks such as the printing or emailing of receipts and the activation of gift cards.

 As Oracle Retail Mobile POS is an extension of Oracle Retail Point-of-Service, retailers can benefit from seamless integration with existing systems, simple upgrade procedures and seamless delivery across the business. However, the solution’s scalable and flexible architecture also supports multiple mobile operators and systems, so retailers are not locked into particular vendors.

As well as being popular with retailers, Mobile POS has also proved to be well liked by consumers as it facilitates improved customer service levels. Retail staff are able to spend more time with consumers on the shop floor, access requested inventory information, and perform tasks that would traditionally have needed to be completed at a fixed cash register.

Additional information can be accessed on Oracle Retail Point-of-Service or read the press announcement Oracle Introduces Mobile Point-of-Service for Retailers.

Tuesday Oct 04, 2011

myToys.de Selects Oracle Retail Point-of-Service to Support its Growing Store Network

Last week we announced that German retailer myToys.de selected Oracle Retail Point-of-Service.  This was timed particularly well with our activity at the World Retail Congress in Berlin.  Below is the press release in full.  We're very pleased to welcome myToys.de to the Oracle community.

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About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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