Monday Sep 08, 2014

Commerce Anywhere: Cross-Channel Merchandising Supports Consumer Journeys

The second video scribe in our Commerce Anywhere series is now live!

Commerce Anywhere: Cross-Channel Merchandising Supports Consumer Journeys explains why merchandise operations management (MOM) is the foundation for commerce anywhere. MOM manages retail operations from start to finish, or in other words: from foundation management to financial control.

Today’s consumers no longer think in terms of individual channels and isolated interactions – they think in terms of their experience with the brand. Retailers need a global, cross-channel merchandising system that supports their unique business and the individual journeys of their customers – giving them access to endless aisles.

Tuesday Sep 02, 2014

UK Retailers JD Sports and Phones 4u Speak at ORIF Europe 2014

JD Sports Fashion Plc, leading retailer and distributor of sport and athletic inspired fashion apparel, footwear and outdoor clothing and equipment in the UK and Phones 4u, one of the UK's leading independent mobile retailers, offering multiple networks and smartphone brands, and also the UK's biggest independent retailer of 4G, have joined the Oracle Retail Industry Forum, Europe 2014 speaker programme.

We are looking forward to their presentations!

Phones 4u

Gary Ellwood, Head of IT Strategy, Architecture and Solutions, Phones 4u
Tim Price
, Head of Enterprise Architecture, Phones 4u

Commerce Without Boundaries in an Omni-Channel World
Customers interact with an organisation and associate with a brand, they do not think about channels. The customer of today expects a seamless customer experience - whether it be a traditional bricks and mortar retail experience, online, tablet or smartphone, telesales and customer service or social interactions. The challenge for all retail organisations goes beyond simple convergence of channels; customer journeys must be able to traverse multiple touch points and switch seamlessly between them. This presentation describes how Phones 4u is leading the industry to address these challenges.


JD Sports

Barry Loftus, Group IT Director, JD Sports
Martin Beardsell, Group Merchandise Director, JD Sports

Over the last few years JD has set about replacing legacy business systems in order to support the   ongoing growth and diversity of the business. This journey began in 2007 with the implementation of merchandise planning and has continued with BI and Financials. Most recently JD has embarked on the implementation of Oracle Retail's core merchandising system in order to support key business operations. In their presentation, Barry and Martin will outline the need for change, the lessons learned and the business benefits realised.


Monday Sep 01, 2014

Commerce Anywhere: Meaningful Interactions With Consumers

What is Commerce Anywhere really? And more importantly, how do you implement true Commerce Anywhere in your retail business? 

Today's retailers need to blur the lines between their physical and digital presence and support modern shoppers by offering insights that transcend shopping channels. 

The first in our series of video scribes - Commerce Anywhere: Meaningful Interactions With Consumers - takes you through the retail journey of today's consumer. Learn what you as a retailer need to consider if you want to offer your customer the best experience possible, and why it is so important to make sure your systems are aligned so your customer's experience is seamless.

Friday Jul 18, 2014

A World Cup Lesson For Retailers

Congratulations to Germany - winners of the ultimate football prize!

Last Sunday's World Cup final saw Germany win THE football accolade for the 4th time - and we now want to take lessons from Germany's success and apply them to the retail world! 

Just like World Cup successes, truly outstanding retail experiences are achieved by businesses that align their systems, people and processes and work together with a goal of creating exuberant, delighted fans (otherwise known as customers). Keep your eye on the prize, and your minds open to your customers' needs.

You can learn more about how to make your fans/customers happy with Oracle Retail's latest study.

World Cup Lesson For Retailers

Tuesday Sep 10, 2013

Oracle Retail Industry Forum: Exclusive John Lewis Store Showcase Announced

We are excited to announce that attendees of the Oracle Retail Industry Forum, Europe, being held in London on the 15/16th October, will be invited to an evening event at John Lewis’ flagship store on Oxford Street.

The store showcase will commence at 5pm in the Brasserie on the third floor, where John Lewis Oxford Street Managing Director Simon Fowler will welcome attendees. Simon will share store history, including John Lewis’ commitment to “Never Knowingly Undersold”, guaranteeing customers a lifetime of quality, price and service. He will then introduce John Lewis IT Director Paul Coby, who is leading the modernisation of the IT infrastructure to deliver an omni-channel customer experience.

Attendees will also have the chance to:

  • Explore the store and experience the unique John Lewis service culture
  • Discover first-hand how John Lewis is supporting their customers with the provision of 'Commerce Anywhere'
  • Hear from senior directors within the John Lewis Partnership
  • Meet with the suppliers and sample champagne, wine and cheese in the 1,530 square meter food hall
  • Visit the recently refurbished beauty department where you can enjoy a mini make over teamed with a pre-dinner cocktail

John Lewis is the largest department store retailer in the UK, with 39 stores and a growing online business at JohnLewis.com. The company passed the £1billion in 12 months revenue in April 2013, and this year received awards including 'Oracle Retailer of the Year' and 'The Brandbank Multichannel Retailer of the Year' at the Oracle Retail Week Awards 2013; 'Nation's Best Retailer' at the Verdit Consumer Satisfaction Awards 2013; and 'Best Retailer' at the 2013 Which? Awards.

To register to attend the Oracle Retail Industry Forum Europe event, please visit the ORIF Europe registration page.

Tuesday Jun 18, 2013

Dates Announced for Oracle Retail Industry Forum (ORIF) Europe

Oracle Retail will be holding the annual Oracle Retail Industry Forum Europe on the 15th and 16th of October, 2013. The event will take place at the Sofitel St James Hotel in London.

Oracle Retail Industry Forum events are a unique opportunity for those working in the retail industry to participate in a programme aimed at educating the market on best practise, how to realise market opportunities and tackle the current challenges facing the retail industry.

Attendees will have the chance to listen to highly relevant retail case studies and engage with leading Oracle Retail solution experts, as well as network with fellow retail industry delegates.

This year’s event will include particular focus on three key solution areas: Commerce, Planning and Optimisation and Stores.

If you are an existing Oracle Retail customer, are about to embark on an Oracle implementation or simply wish to learn more about how Oracle Retail can support your business in providing a consistent omnichannel experience, gain actionable insight, or optimise your operations, this event is ideally suited to you.

For further information, including event registration and regular updates, please visit the event microsite.

Wednesday Feb 20, 2013

Oracle Retail Merchandise Operations Management and Your Experience Platform

In this latest video, Lara Livgard, Director of Oracle Retail Strategy, explores how Merchandise Operations Management (MOM) lies at the core of Oracle Retail’s ’Your Experience Platform‘ message.

MOM connects interactions by aligning corporate, channel and category marketing strategies and providing accurate, timely stock information across the enterprise. It brings actionable insight to retailers through robust analytics on all core merchandising transactions and provides the mechanism to execute on the insights gained through the science-driven Oracle planning, forecasting and optimisation solutions. Operations are optimised as a result of the simplification and automation of key merchandising and supply chain processes.

Lara also introduces how MOM compliments other Oracle solutions, both retail and corporate in focus, including Oracle Financial solutions and Oracle Exadata Database.

Further information regarding Merchandise Operations Management is available on the Oracle Retail website.

Tuesday Feb 12, 2013

The Evolution of Experience Retailing: Russia Results Now Available

Today saw the unveiling of the Russian results from Oracle Retail’s Evolution of Experience Retailing global consumer research. Anton Pershin, Regional Director of Oracle Retail in Russia, announced the results at today’s launch event in Moscow.

Russian findings indicate that consumers in the region value their store experiences highly and place importance in the product showcases delivered through this channel. While store-based retailing continues to dominate, Russian consumers indicated a willingness to shop via mobile or social channels, though were less keen to shop online, contrary to other countries targeted in this research. This research formed part of a global survey undertaken by Oracle Retail to explore the Evolution of Experience Retailing investigating consumer perceptions of retail in Russia, the UK, Germany, USA, China, Japan and Brazil.

Key findings from the Russian research indicated:

  • Russians rate the importance of the shopping experience at 77%, less than Brazil and China but more than the other regions surveyed
  • 87% rate good service as important, equally valuing the availability of products at the point of purchase, alongside a quick and easy payment process
  • Despite the importance of social networks to Russian consumers, they are unwilling to share negative experiences via these channels
  • More than any other region, Russians want retailers to interact with them only at the consumers’ instigation and in relation to products or order updates

With a population of 141.9 million, Russia is expected to become Europe’s largest consumer economy, making it a priority for retailers, who must ensure they can deliver cross-channel integration to enable consumers, who have indicated a willingness to shop via mobile and social channels, in the way they want, that is ‘good for me’. Retailers need to focus on collecting consumer data and utilise it to gain actionable insights into customer behaviour, which can then be applied across all touch points.

Visit the Evolution of Experience Retail research website and download the research whitepaper as well as a range of further resources in Russian including byline articles, a fact sheet and an infographic showcasing the key global results.

Tuesday Feb 05, 2013

UK Results of The Evolution of Experience Retailing Unveiled Today

UK results from The Evolution of Experience Retailing research were unveiled today during a breakfast roundtable event in London. Sarah Taylor, Senior Director EMEA & JAPAC of Oracle Retail, took delegates through UK findings, looking at comparisons with results from other countries and what the findings means for UK retailers in the current global marketplace.

The Evolution of Experience Retailing research asked consumers in the UK, USA, Germany, Russia, Brazil, China and Japan on their views to fundamental retail principles, looking at issues such as customer service, overall experience, preference, shopping trends and attitudes to technology. The global results of this research were recently announced at the Oracle Retail Exchange event held in January in New York.

British consumers have unprecedented options in a highly competitive domestic retail economy, in addition to the global environment. With access to vast amounts of product information from multiple sources, consumers can compare retailers, brands and products in seconds. As such, they expect high value, targeted assortments, competitive offers and uninterrupted availability from a retail brand, whenever and wherever they choose to shop. This was reflected in the aspects of the research that looked at experience, with 66% of British consumers listing ease of use as the best definition of the term “shopping experience”, followed by the ability to shop anytime, anywhere (59%).

In the current economic environment, it was unsurprising that price remains a priority when shopping, however 90% of respondents also stated that good service was important, or very important. Store associates were identified as the primary cause of bad service, followed by poor fulfillment, but British consumers did not react as strongly as other nations to a bad experience, and were less likely to switch to an alternative retailer, or to actively recommend others from using one.

Some of the research findings were:

  • British consumers want what the global marketplace has to offer with 76% stating that the internet offers no barriers to where they can shop
  • 76% list price as the priority when shopping, followed by choice and convenient store locations
  • Although British consumers are relatively open to sharing information with retailers, in comparison to other mature economies, there is an expectation for lower prices and exclusive offers that are 'good for me' in return for engaging in a more collaborative relationship with a retailer
  • While respondents prefer not to shop on their mobile device, interpretations of personalisation relate most strongly to receiving offers and discounts to their mobiles (21%), followed interestingly by a willingness to be identified when shopping online (13%)

To fulfill on British consumer expectations, retailers must optimise their operations to fulfill on the complex supply chain flows to ensure that home delivery and customer pick up is available if the customer requires. The logistics behind the process matter little to the consumer, they just need to be right to support customer priorities.

UK results from The Evolution of Experience Retailing can be downloaded from the research website, where you can also access the global results. Available resources include a whitepaper and byline articles, as well as a research infographic and fact sheets on country and global results.

Wednesday Jan 30, 2013

Record Number of Delegates Participate in the Oracle Retail Exchange

This year’s Oracle Retail Exchange took place in New York from 13-16 January with a record number of delegates attending. 137 senior retail executives, from 66 companies across 25 countries convened at Le Parker Meridien to meet and discuss the issues facing the global retail marketplace, and take in the highlights of the NRF Big Show taking place at the same time.

Oracle runs the Retail Exchange programme each year, facilitating networking between an exclusive group of senior retail business and IT executives. Delegates gain access to high-level business content designed specifically for our audience, including presentations from some of the leading players in the market who share how Oracle is supporting their businesses to succeed.

As part of the programme, delegates also attend a series of exclusive events, dinners and social gatherings, and this year were taken to The American Museum of Natural History for a VIP reception, providing the focal point for the launch of “The Evolution of Experience Retailing” research.

Oracle Retail commissioned this research, interviewing consumers from Brazil, China, Germany, Japan, Russia, the UK and USA, to help retailers identify what consumers really want from their shopping experiences and how they can create strategies and business priorities to meet consumer demand and compete more effectively in the global market. The results of this research are available to download on our Evolution of Experience Retailing microsite, where you can access a range of research resources including a whitepaper and an infographic showcasing the key results.

A further highlight of the Retail Exchange programme are the Store Showcase visits to New York retailers, where delegates are able to see best practice retailing in action. This year, delegates visited Deckers Outdoor’s UGG Australia store on Madison Avenue to hear about the journey Deckers is taking to develop a globally consistent consumer-direct operating model that unifies the customer experience across all touch points, streamlines operations, drives sales and improves profitability. The group learnt how Deckers is using Oracle Retail Point-of-Service, in addition to Oracle Retail Merchandise Operations Management and Oracle Retail Merchandise Planning and Optimization. Take a look at the recent press release detailing this journey.

In addition to events and visits to retailers, the Retail Exchange programme offers a rich and engaging series of presentations from Oracle customers, who share their experiences of how Oracle Retail solutions are supporting their retail businesses. This year, delegates heard from:

  • Simon Russell, Director Retail Operations Development at John Lewis in the UK: Oracle Commerce: Supporting the Omni-Channel Journey at John Lewis
  • Chris Mangham, CIO at M.Video in Russia: Developing a Complete Customer Experience with Oracle Commerce
  • Dimitrios Bairaktaris, General Manager Merchandise and Logistics of IT from Coles in Australia: Optimising Replenishment at Coles to Improve the Customer Experience
  • Jeremy Spencer, Regional Vice President Consultingat Oracle Retail EMEA; Marion Marees, Program Manager Retailbox Core, Senior Business Consultant at Ahold IM Europe; Mario Torres, Head of Delivery at Oracle Retail EMEA Consulting; and Andre Weigandt, CEO and Founder, Weigandt Consulting: The Changing Role of Oracle Retail Consulting in Supporting Customer Deployments in EMEA, with a focus on Ahold
  • Frederieke Ubels, Manager IT Innovation and Feike Groen, Manager IT Architecture at bol.com from the Netherlands: Oracle Commerce – Supporting Growth, Customer Service and Market Share at bol.com

These sessions focused on how each organisation is working with Oracle Retail and Oracle Commerce solutions and the impact that each implementation is having or has had.

If you are interested in attending a future Oracle Retail Exchange event, please join our group on LinkedIn, where you can keep up to date with news and updates from Oracle Retail. This year’s attendees included:

A5, Academy Sports + Outdoors, Åhléns, Ahold, Al Nahdi Medical, AOKI Holdings, Auchan, Azizia Panda, Benetton, bol.com, Boulanger, Breuninger, Carrefour, Celio, Coles, Computer Plaza, Coop Switzerland,  Darty, Dixy, Ecco, Euroset,Farmatodo,  Fashion Continent, Gerry Weber, Gucci, ICA, John Lewis, Konzum, Lego, Leroy Merlin France, Leroy Merlin Vostok, M.Video, Manor AG, Marks & Spencer, Milan Zao (Izhtrading), Myer, NBTY Europe, Nilson Group, Norman Vivat, Pandora Jewellery, Peek & Cloppenburg, Pharmacor, Rewe, Rogers Communications, Scandlines, Siam Makro, SPAR Middle Volga, Sportmaster, Sprint, Teknosa, The Aldo Group, The Body Shop, The TJX Companies Inc., The Warehouse Group, TOP-TOY, Vodafone, Waitrose and WM Morrisons. 

Thursday Jan 24, 2013

The Evolution of Experience Retailing: Japanese Results Unveiled

Japanese findings delivered by The Evolution of Experience Retailing research were unveiled in Japan today by Steve Ouzounian, Group Vice President of Oracle Retail.  Following last week’s announcement of the global research, this regional roll out revealed that consumers in the tough and mature Japanese economy provided some of the most extreme results contrasting significantly with global average responses.

The Oracle Retail research, conducted in August 2012, interviewed men and women between 18 and 60 years in Brazil, China, Germany, Japan, Russia, the UK and USA on their views to fundamental retail principles, including customer service, overall experience, preferences and shopping trends and attitudes to technology in the retail process.

These regional findings emphasise that while the Japanese may not be so keen to interact with the global market place at this stage, there is no doubt that it will infiltrate the local market in the future. Retailers also face challenges in engaging better with this group of consumers and facilitating seamless commerce anywhere fulfilment.

Some of the research findings indicated:

  • 50% of Japanese consumers identify with the concept of there being no barriers to shopping in an online retail world, which was a much lower level than other countries surveyed
  • More Japanese respondents want access to a single shopping basket across channels
  • Japanese consumers are not as unforgiving as other regions, when faced with poor service, and although almost 60% would immediately transfer their custom to another retailer, they were less likely to broadcast a negative experience, particular on social media platforms

These results reveal that price, choice and availability are very important factors in the selection of a retailer, and the consolidation of commerce anywhere merchandising and inventory information combined with the support of efficient transaction systems to move products to fulfil consumer demand, is no longer optional, but rather a necessity.

Download Japan specific results from the research, as well as global results, at The Evolution of Experience Retailing website, where you will find a whitepaper as well as a range of other research resources.

Click here to access a Japanese language infographic, showcasing the results.

Wednesday Jan 16, 2013

Oracle Retail Exchange: Daily Review of Activities on Wednesday 16th January

Today was the final day of Oracle Retail Exchange in New York and ended an event that saw some great discussion and networking between retail executive delegates  from around the world, as well as visits to a number of New York’s finest retailers, and culminated in the launch of Oracle Retail’s The Evolution of Experience Retailing research.

In our last Customer Showcase, attendees heard from Frederieke Ubels, Manager IT Innovation of bol.com, an organisation with over 3.4 million active customers in the Netherlands and Belgium, making bol.com the largest online retailer in the region and a market leader in the field of online sales of books, entertainment, electronic devices and toys. Ubels discussed bol.com’s longstanding use of Oracle Commerce products – Endeca Search and ATG Commerce - and how these have supported bol.com’s growth and strategies to improve customer service and market share.

A digital retailing roundtable concluded activities for the morning, featuring input from Teknosa, bol.com and Computer Plaza, on the challenges and opportunities facing ecommerce and traditional retailers as they seek to gain marketshare in this dynamic and competitive retail sector.

In addition, delegates recounted their perspectives on last nights VIP reception at the American Museum of Natural History, where Mike Webster, Senior Vice President and General Manager of Oracle Retail, launched The Evolution of Experience retailing research, and our guests were enthralled by the exclusive space show at the Hayden Planetarium.

Download the research now and understand how the results will impact your business strategy. A range of research resources are available including a comprehensive whitepaper.

Oracle Retail launches global consumer research: “The Evolution of Experience Retailing”

Oracle has launched its new research entitled “The Evolution of Experience Retailing”, examining the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key business imperatives and enable them to compete more effectively.

Oracle recognises that the pace of change in the global marketplace is unprecedented. The view we have is that consumers are now in charge, demanding the provision of commerce anywhere, the benefits of the competitive marketplace and the latest technologies to enhance their shopping experiences. This is the age of the individual that wants every retail interaction to be ‘good for me’, to be defined and dictated by ‘my’ preferences.

Consumers between 18 and 60 years old from Brazil, China, Germany, Japan, Russia, UK and USA were interviewed in August 2012 for the ‘Evolution of Experience Retailing’ survey on their views to fundamental retail principles, including customer service, overall experience, preferences and shopping trends and attitudes to technology in the retail process.

This new piece of research was officially launched last night at a VIP reception at the American Museum of Natural History, by Mike Webster, Senior Vice President and General Manager of Oracle Retail.

Some of the key findings of the research include:

  • Consumers want retailers to co-create interactions that are ‘good for me’ - that meet local and cultural expectations and are appropriate in terms of the level, frequency and intimacy of the interaction between the retailer and the consumer
  • Led by price, product and choice, the Amazon effect is driving growth, acceptance and demand for the global marketplace
  • The importance of service indicates retailers must empower their associates and operations to deliver accurate and connected, information-driven interactions at every touch point
  • There is no ‘one size fits all’ approach to meeting customer expectations of a good experience – these differ culturally, regionally and across touch points
  • Delivering a poor service and experience is damaging to your business – you will lose customers, reputation and diminish your brand value
  • Retailers are missing vital opportunities to personalise communications, as they fail to engage appropriately with customers
  • Retailers should ignore the growing importance of mobile and social at their peril
  • Consumers are demanding that this ‘good for me’ experience be consistent across multiple touch points, driving the need for retailers to deliver commerce anywhere

Download the global results from the “Evolution of Experience Retailing” research now, and access the free whitepaper detailing the insights gained from the research and a range of other resources.

Country specific results will be announced over the following weeks – stay tuned for further updates.

Tuesday Jan 15, 2013

Oracle Retail Exchange: Daily Review of Activities on Tuesday, 15th January

The Oracle Retail Exchange (REX) began early this morning with a unique store experience at the UGG Australia store at 600 Madison Avenue, New York, part of the Deckers Outdoor business. Delegates heard about the journey Deckers is taking to develop a globally consistent consumer-direct operating model that unifies the customer experience across all touch points, streamlines operations, drives sales and improves profitability. The group learnt how Deckers is using Oracle Retail Point-of-Service, in addition to Oracle Retail Merchandise Operations Management and Oracle Retail Merchandise Planning and Optimization.

The second morning of Customer Showcases started with Dimitrios Bairaktaris, General Manager Merchandise and Logistics at Coles, who presented on the Easy Ordering project undertaken to achieve operational efficiencies across Coles' 741 stores across Australia. The implementation of Oracle Retail solutions, which completed last year, has optimised replenishment processes and improved inventory management and availability to deliver more strategic and tactical decisions across the business. Bairaktaris also divulged how Coles has recently leveraged upgrades of Oracle Retail Demand Forecasting and Advanced Inventory Planning, as well as the use of Oracle Exadata to improve analytics and identify further operational efficiencies for the business.

The next Oracle and Customer Showcase session focused on the changing role of Oracle Retail Consulting (OCS) in supporting customer deployments in EMEA, with a focus on the grocery retailer Ahold. Jeremy Spencer, Regional Vice President Consulting, Oracle Retail EMEA led the session, with support from Mario Torres, Head of Delivery, Oracle Retail EMEA Consulting; Andre Weigandt, CEO and Founder, Weigandt Consulting.

The presentation covered the range of service offers provided by Oracle Retail and, with reference to Delivery Ownership engagements, how OCS works with partners, such as Weigandt Consulting, to provide a cost-effective deployment approach combining the strengths of Oracle and the SI community. Marion Marees, Program Manager Retailbox Core, Senior Business Consultant, Ahold IM Europe provided her insight into how OCS has worked with Ahold in Europe to support the design of Ahold’s iBox transformation programme, which recently implemented Oracle Retail Merchandise Operations Management and Oracle Retail Store Solutions.

A Grocery roundtable enabled our grocery customers and prospects, including Morrisons, Panda and Konzum, to convene for animated discussion on the issues facing one of the most competitive retail sectors and where opportunities for growth and differentiation can be found.

After spending time at the NRF Big Show, or participating in one of several store tour programmes to see further examples of best practice retailing around New York, attendees are now set to come together for an exclusive event at the American Museum of Natural History, where Mike Webster, Senior Vice President and General Manager of Oracle Retail, will introduce new research entitled “The Evolution of Experience Retailing”.

See the press release for more details on this global research which examines the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key business imperatives and enable them to compete more effectively.

Access the research now and understand the results gathered. You can download a range of resources including a comprehensive whitepaper.

Monday Jan 14, 2013

Oracle Retail Exchange: Review of Activities on Monday 14th January

This year’s Oracle Retail Exchange (REX) opened on Sunday night with a welcome reception hosted by Mike Webster, Senior Vice President and General Manager, Oracle Retail and attended by over 130 customers and prospects from around the world. The Oracle Retail Exchange programme, which runs alongside the NRF Big Show in New York, includes a series of best practice presentations and roundtables from Oracle’s retail customers, along with visits to leading New York retail outlets, and access to a number of other networking and discussion events.

Day two began with the first in our series of Customer Showcases with a presentation from Simon Russell, Director Retail Operations Development of John Lewis, the UK's largest department store retailer with 39 stores, and an online and catalogue business which is consistently ranked one of the top online shopping destinations in the country.

Russell shared details on the omni-channel journey that John Lewis has been on and the part the Oracle ATG Commerce solutions is playing in that journey. He also discussed the strategic approach to selecting the solution and why it was the best fit in future proofing the business in terms of managing developments around mobile web technologies, social media and search functionality.

The second Customer Showcase was presented by Chris Mangham, CIO of M.Video, Russia’s largest consumer electronics retailer and the first and only company in its sector in Russia to be publicly traded. The company started operations in 1993 in Moscow and runs more than 280 stores in 120 Russian cities, as well as 17 online sites.

Mangham, along with colleague Ray Fowler, talked about M.Video’s focus on the customer experience and ensuring that customer interactions are engaged across its web, call centre, mobile and social channels, referencing the role that Oracle Commerce has played in creating a strategic platform to deliver a personalised and consistent experience across all touch points. Take a look at the Oracle release announced today with details on M.Video’s Selection of Oracle Commerce Solutions to Support Growth and Develop a Complete Customer Experience.

A roundtable discussion followed these customer presentations focused on department store retailing, where attendees, including those from Axstores, Myer, Computer Plaza, John Lewis and M.Video, discussed the issues facing their particular industry in the current retail environment.

After spending time at the NRF Big Show, Oracle Retail Exchange attendees then gathered for dinner at 21 Club in New York, grouping into Commerce, Planning or Merchandise communities, providing further opportunities for delegates to better understand the Oracle Retail and Oracle Commerce solutions and share best practice with their peers.

The day will end later tonight with the “Red Hot Party” at 230 FIFTH, offering one of the best views of New York in the heart of Midtown.

Join the Oracle Retail Exchange LinkedIn Group for details of future events, and news about today’s REX activities including Oracle’s Evolution of Experience Retailing global consumer research, set to be launched tomorrow evening.

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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