Thursday Feb 13, 2014

ORIF Europe 2013 Presentation Video: Keynote by Kate Ancketill, GDR Intelligence

We were delighted that Kate Ancketill, CEO & Founder of GDR Intelligence, delivered the keynote address at the Oracle Retail Industry Forum 2013 in London. GDR Creative Intelligence researches, analyses and showcases key retail trends. In her presentation, Kate Ancketill shared her thoughts on the future of retail.

The session focused around transformative retail, looking at how the store as a concept will develop to move beyond the transaction, will instead personalise the experience for consumers and localise to accommodate the community around them. The session showcased a number of examples of this, and looked ahead at the journey of the store.

Tuesday Feb 11, 2014

ORIF Europe 2013 Presentation Video: Frank Lord, Oracle Retail

Frank Lord, Vice President at Oracle Retail, presented ‘Enabling Commerce Anywhere’ at the Oracle Retail Industry Forum 2013 in London. The modern consumer wants to shop any time and any place, through multiple channels, and retailers need to facilitate this to offer the customer experience that is being demanded.

In his session, Frank Lord reviewed current market trends, looking at expected future growth and what this means for retailers. He then discussed requirements for the delivery of Commerce Anywhere in terms of the technology solutions retailers have in place, and how these must work as one through real-time integration to provide a seamless customer experience.

The session closed with a look at Oracle commitment to innovation, demonstrated recently by the launch of Oracle Retail 14, which was announced at the NRF Big Show in New York, in January.

Monday Feb 10, 2014

New Video Case Study: Groupe ERAM - The Story So Far

Groupe ERAM is a major European fashion retailer with brands focused on clothing and footwear for men, women and children. The €1.7 billion French retailing group, which employs 12,000 people, owns and operates three footwear manufacturing sites in France and distributes its products via stores and brands including Gémo, Eram, Tati, Texto, TBS, Heyraud, Mellow Yellow, France Arno, Bocage, Fabio Lucci and Giga Store. The group has 1650 shops and an online presence.

With Groupe ERAM looking to create a mullti-site ecommerce platform for its shoes and apparel brands, the company opted for Oracle Commerce solutions to support their development and growth. The company wanted a single platform to operate multiple integrated commerce sites.

By using Oracle Commerce, Groupe ERAM will be able to deliver personalised, relevant and connected experiences to its multi-channel customers.

In this video, Marie-Aurore Canton, Head of Customer Marketing and Digital, outlines the challenge faced by Groupe ERAM, the experience of working Oracle Retail and how the customer experience has been affected.

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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