Monday Apr 27, 2015

Retailers, ADAPT!

Last time, we spoke about the importance for retailers to LEARN from their customers. Next, it's time to ADAPT.

The process of interacting with and serving modern consumers is no longer one that is exclusively face-to-face. Consumers now define their own service expectations, and what matters to them is a connected, relevant and simple interaction, each and every time. In order to keep up with the rapidly changing retail landscape and global consumer expectations, retailers need to pay attention to the market and what consumers want.

Here are highlights of what retailers need to focus on in their journey to ADAPT! To read the full report, click here.

Friday Nov 28, 2014

Black Friday with

On this Black Friday, while you are all looking for the best deals online or in store, have a look at what it's like to be a customer! This video explains how the multi-brand digital retailer Shop Direct fulfills the order you may be placing today and gives you a view from both the customer's and HQ team's perspective - starring Shop Direct's very own Head of Ecommerce, Paul Hornby.

Shop Direct and are powered by Oracle Commerce solutions, which are providing the right insight for the team at HQ to anticipate what the customer wants, and allow them to present relevant products and offer information to customers while they shop. Shop Direct want their customers to feel that their shopping experience is personal to them! 

In order to do so, the Shop Direct team conducts experiments in their UX lab, rapidly testing and evaluating different methods of improving and personalising their customers’ online shopping experience. Their consistent effort to improve user experience enables shoppers to browse the online retailer’s huge product ranges with ease, selecting, purchasing and arranging delivery of their perfect product.

Happy shopping everyone!

Thursday Nov 27, 2014

Why Your Supply Chain Needs Science

Consumers today have more than one option in completing their shopping journey. With retailers increasing the number of touchpoints available to their customers, the importance of managing their supply chain simultaneously rises. Oracle Retail’s 2014 global consumer study, The New Retail Democracy, pointed to the fact that consumers are using new ways to shop, suggesting there is a growing understanding of the value of multiple touchpoints.

In the last year, 53% of respondents of the survey for the first time made a purchase on a PC or tablet and this figure is sure to continue to grow. Retailers now have no choice but to be ready for the influx of consumers that want to shop where they want and how they want. Hence, supply chain capabilities will play a key strategic role in meeting these increasingly diverse shopping habits. With greater visibility of their supply chain and improved analytics, retailers can ensure that a greater quantity of their stock is consistently available to targeted customers whilst decreasing spending on overstocks.

Managing inventory investment using science and optimisation increases customer satisfaction, organisational profit and results in a healthy cash flow. This type of precise management helps retailers better understand and manage their supply chain capacities and constraints, anticipating and eliminating potential disruptions.

For more information on the science of supply chain management click here.

Monday Sep 08, 2014

Commerce Anywhere: Cross-Channel Merchandising Supports Consumer Journeys

The second video scribe in our Commerce Anywhere series is now live!

Commerce Anywhere: Cross-Channel Merchandising Supports Consumer Journeys explains why merchandise operations management (MOM) is the foundation for commerce anywhere. MOM manages retail operations from start to finish, or in other words: from foundation management to financial control.

Today’s consumers no longer think in terms of individual channels and isolated interactions – they think in terms of their experience with the brand. Retailers need a global, cross-channel merchandising system that supports their unique business and the individual journeys of their customers – giving them access to endless aisles.

Tuesday Sep 02, 2014

UK Retailers JD Sports and Phones 4u Speak at ORIF Europe 2014

JD Sports Fashion Plc, leading retailer and distributor of sport and athletic inspired fashion apparel, footwear and outdoor clothing and equipment in the UK and Phones 4u, one of the UK's leading independent mobile retailers, offering multiple networks and smartphone brands, and also the UK's biggest independent retailer of 4G, have joined the Oracle Retail Industry Forum, Europe 2014 speaker programme.

We are looking forward to their presentations!

Phones 4u

Gary Ellwood, Head of IT Strategy, Architecture and Solutions, Phones 4u
Tim Price
, Head of Enterprise Architecture, Phones 4u

Commerce Without Boundaries in an Omni-Channel World
Customers interact with an organisation and associate with a brand, they do not think about channels. The customer of today expects a seamless customer experience - whether it be a traditional bricks and mortar retail experience, online, tablet or smartphone, telesales and customer service or social interactions. The challenge for all retail organisations goes beyond simple convergence of channels; customer journeys must be able to traverse multiple touch points and switch seamlessly between them. This presentation describes how Phones 4u is leading the industry to address these challenges.

JD Sports

Barry Loftus, Group IT Director, JD Sports
Martin Beardsell, Group Merchandise Director, JD Sports

Over the last few years JD has set about replacing legacy business systems in order to support the   ongoing growth and diversity of the business. This journey began in 2007 with the implementation of merchandise planning and has continued with BI and Financials. Most recently JD has embarked on the implementation of Oracle Retail's core merchandising system in order to support key business operations. In their presentation, Barry and Martin will outline the need for change, the lessons learned and the business benefits realised.

Wednesday Aug 27, 2014

Case Study: Vodafone Group

Vodafone Group is one of the world's largest mobile communications companies with a retail presence in 30 countries across five continents. To continually provide a better shopping experience for its 436m customers, the group wants to enhance the performance and effectiveness of its retail channel by optimising its inventory processes to enable rapid deployment of new products.

In the following interview from the Oracle Retail Industry Forum, Europe 2013, Justin Bushby, Global Head of Technology at Vodafone, explains how the communications giant has partnered with Oracle Retail to drive its ambition of becoming an extraordinary retailer by creating a fantastic customer offer in store.

Monday Aug 18, 2014

New Quiz! Is Your Business Set Up For Commerce Anywhere?

We have a fun new quiz available that allows you to test whether your retail business truly delivers commerce anywhere!

(How do we define commerce anywhere, you ask? Have a look!)

The quiz assesses how your retail business is set up across the four pillars we believe are essential in providing your customers the shopping experience they require. It will allow you to understand how you need to align your systems in order to succeed at commerce anywhere.

A few questions we ask: Do you individualize the shopping experience for each customer? Do you empower your business users with the right tools and insight, so they in turn can serve your customers better? Is your platform flexible and does it, for example, support both B2C and B2B business models from a single solution?

Take the quiz now and find out!

Tuesday Jul 29, 2014

Ermenegildo Zegna Integrates Operations and Drives Expansion with Oracle Retail

Ermenegildo Zegna, the well-known global Italian menswear fashion and accessories brand, has invested in Oracle to optimise its global merchandising and financial planning operations. This investment will ensure that the Group's daily operational decisions are correctly aligned with its key business objectives for growth.

Ermenegildo Zegna is using Oracle Retail Merchandise Financial Planning to support the integration of global merchandising and financial planning operations. This deployment provides the retailer better integration between its financial and commercial planning operations and will make it easier to quickly identify opportunities across its market segments and maximise the profitability of its inventory investment decisions.

Ermenegildo Zegna plans to roll-out the new Oracle solutions across all of its branches, to ensure that the Group stays true to its ongoing commitment to driving innovation throughout the company.

Tuesday Jul 01, 2014

Guest Blog: Becoming a World Class Digital Retailer – by Shop Direct

I am delighted to present our first customer guest blog, written by Shop Direct's Head of Site Management, Rhys Billington. 

At the 2014 BT Retail Week Technology Awards, Shop Direct was awarded for their progress in becoming a world class digital retailer. Rhys Billington has now written about their journey with Oracle.

Many congratulations to the team at Shop Direct from us all at Oracle!

Now over to Rhys...

Becoming a World Class Digital Retailer
Rhys Billington, Head of Site Management, Shop Direct

A couple of weeks ago, Shop Direct received four awards at the 2014 BT Retail Week Technology Awards for our progress on our journey to becoming a world class digital retailer. We won the awards for BT Grand Prix Winner of Winners, Best IT Operations, Supply Chain and Fulfilment Excellence and Payment Project of the Year. Needless to say, the entire team at Shop Direct is delighted. This topped off a great financial year for us and is fantastic recognition of the work that's gone into shaping the future of the business and the retail sector as a whole.

Being awarded for the progress we've made over the last year is great, and also offers us an opportunity to reflect on how we've done it. In addition to all of the work put in by our own talented people, one of the other key factors in our success has been the partners we've carefully selected to support our business transformation. One of the key strategic partnerships we've developed is with Oracle and we've enjoyed their support at every step of our journey to world class.

In 2008, we outlined our plans to upgrade our technology to support our transition into a digital retailer. From our roots as a catalogue business, we've always stuck true to what makes us special in the fact that we make good things easily accessible to more people through our department store range and unique financial services offer. When evolving from catalogue to digital, we had to find the right kind of technology and the right kind of partnerships that would allow us to continue to deliver that customer promise while maintaining our brand values and driving future growth.

As a business, we've become truly customer-centric and are confident that our uniquely rich data set and the skill we have in analysing and using that data means we're extremely well placed to provide shoppers with the best possible digital shopping experience, no matter how, when or where they choose to shop with us. But it's only with partners like Oracle, who have the right level of technology and market experience to support us, that we're on track to achieving our world class ambitions.

We selected Oracle to provide the core technology infrastructure for our retail operations, investing in a variety of solutions including Oracle Retail Merchandising and Planning applications and Oracle Commerce to replace our legacy systems. These investments have allowed us to increase visitor numbers, improve conversion rates, enhance business visibility and optimise our department store websites for mobile commerce. This in turn has supported the expansion of our experimentation and personalisation programmes and driven continued innovation in the business.

Using advanced technology to drive our digital strategy has helped us to gain market share and grow profitability over the last couple of years. Investing in proven and advanced Oracle technology has placed Shop Direct in a better position to continue to drive innovation and hopefully to continue being recognised for our successes.

Shop Direct - Skyways House entrance

Tuesday Jun 24, 2014

The New Retail Democracy: Results For Germany

Today we release Oracle’s New Retail Democracy global research results for German consumers. Oracle surveyed 500 consumers in nine countries around the world, commissioning leading market research firm RedShift Research to undertake the research.

Highlights from the German consumer research include:

  • 58% of consumers say that availability of product is more important to them than price
  • 73% of consumers what access to origin of product information when food shopping
  • Only 5% of German consumers believe in the value of sharing personal data to receive personalised promotions or information
  • 63% of consumers prefer to purchase in-store
  • 59% of consumers say it is important that retailers adopt new technologies to improve the shopping experience, compared to 82% of consumers globally
  • 25% of consumers wanted click & collect globally, but only 7% of German consumers were interested in the option

Specific German consumer results and insights can now be accessed at

Findings from the global research, as well as from other countries surveyed as part of the New Retail Democracy, are also available.

Infographic: Are Retailers Providing The Shopping Experiences German Consumers Want?

Friday Jun 20, 2014

The New Retail Democracy: French Results

Results from French consumers, surveyed as part of Oracle Retail’s latest global research, are available from today through The New Retail Democracy microsite.

The New Retail Democracy research explores the democratic relationship between consumer and retailer, and identifies the challenges for retailers in understanding, empowering and representing the new digital-empowered consumer. The research, carried out by market leading research firm RedShift Research, surveyed 4,500 consumers across Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.

Highlights of the French findings were:

  • 92% think that understanding product availability is important
  • 50% are willing to shop direct with brands
  • 33% believe that click & collect offers them a better shopping experience
  • 70% believe it is important for retailers to adopt new technologies to improve their shopping experiences

Visit The New Retail Democracy microsite to download research materials, including whitepapers, infographics and fact sheets on the French results, in addition to those on the global research announced in March and those from Japanese consumers released in April. Findings from China, Germany, Russia and the UK will be announced shortly.

Wednesday Jun 11, 2014

In-Store Innovations with Oracle Retail 14

In this latest video from our demo series filmed at the 2014 NRF BIG Show in New York, Master Principal Consultant Rachel Staniland details innovations in Oracle Retail Stores Solutions.

Oracle Retail Stores Solutions provide a brand platform and enable true multichannel retailing. The solution gives retailers improved visibility into store inventory, which both reduces store operating costs and improves the level of customer service offered in-store through store associates.

In the below video, Rachel Staniland talks about Oracle Retail’s new tablet POS, coming out the Oracle Retail 14 release, as well innovations made across Store Inventory Management and Point-of-Service solutions.

Access more information on Oracle Retail Stores Solutions.

Tuesday Jun 03, 2014

Oracle Retail Industry Forum Europe 2014 – Registration Now Open!

We are delighted to announce that registration for the 4th annual Oracle Retail Industry Forum Europe (ORIF Europe) is now open. The event is being held from 10-11 September at the Renaissance St Pancras Hotel in London.

Oracle Retail Industry Forum Europe 2014

ORIF Europe is a must attend event for Oracle Retail customers, retailers who are about to embark on an Oracle implementation, or for those who simply wish to learn more about Oracle Retail solutions and how they support the provision of commerce anywhere.

Further details will be announced over the coming weeks, but already confirmed as speakers are:

Paul Hornby, Head of eCommerce at Shop Direct, who will discuss the company’s ambitions, challenges faced and the strategy undertaken by the team in driving the business from a catalogue-based to a web-based commerce business. The session will reveal how Shop Direct and Oracle Retail are working together to achieve the transformation of this business into a world-class digital retailer, by building a foundation for future growth for each of its individual brands and target markets.

Kate Ancketill, CEO and Founder of GDR Creative Intelligence who will illustrate what best-in-market 'Access Anywhere' retail looks like. From individual retail and next generation personalisation of in-store service, to the land grab for delivery innovation, cutting edge brands are 'training' consumers to check into stores in exchange for concrete benefits. Kate will explore the opportunity this is opening up across the retail landscape.

Register for the Oracle Retail Industry Forum today to secure your place.

Tuesday May 20, 2014

Oliver Guy Demonstrates Oracle Retail Forecasting

At the NRF Big Show in New York, held in January 2014, Oracle Retail Senior Consulting Manager Oliver Guy demonstrated Demand Forecasting and the impact it can have on a retailer’s operations.

The Oracle Retail Demand Forecasting solution provides retailers with a single forecast to drive profitable planning and operations that reflect consumer preferences. The solution is designed to handle the challenges of real-world retail forecasting, incorporating the variety of customer interactions that impact sales, such as web site launches, new store openings, new product introductions, price and assortment changes, promotions and discontinuation of products.

Visit the Oracle Retail microsite for more details on Oracle Retail Supply Chain solutions.

For more from Oliver: 

Follow him on Twitter:
Read his blog:

Tuesday May 13, 2014

The New Retail Democracy: China Results Revealed

China consumer results from Oracle’s New Retail Democracy research were revealed today by Allen Miao, Country Leader, China, Oracle Retail, during a press event held at the Oracle Beijing office, in which key trends were outlined along with the impact of the research findings for China’s retail businesses.

China is a growth economy in terms of retail, with the National Bureau of Statistics reporting an 11.8% growth in consumer spending last year. The New Retail Democracy found that access to knowledge is becoming increasingly important for Chinese consumers, providing a challenge to retailers in terms of providing product, availability and location information to their customers as they shop across multiple touch points.

Some of the highlights from the China consumer research were:

  • 96% of Chinese consumers think understanding availability of products is important
  • 82% say availability is more of a priority than price
  • 89% feel it is important that any interaction with a retailer is individual to them and their requirements
  • 83% of respondents increase spend when interacting with a retail assistant
  • 97% say it is important that retailers adopt new technologies to improve their shopping experiences

To access the full China research findings, visit The New Retail Democracy microsite and access whitepapers, infographics and fact sheets. Global results are already available, along with Japanese and French findings, with details on Germany, Russia and the UK scheduled for distribution shortly.

The research, carried out by market leading research firm RedShift Research, surveyed 4,500 consumers across Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.


Everything Retail.

Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.

Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.

Follow Oracle Retail:






Oracle Retail Microsite


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