Monday Mar 03, 2014

Molton Brown Launches Mobile Websites

British luxury skin-care company and London’s “bath, body & beauty connoisseurs” since 1973, Molton Brown, have products distributed in more than 70 countries worldwide. The company plans to drive growth through the launch of mobile enabled commerce websites, which provide an enhanced and consistent buying experience for its customers.

KAO Group, owners of Molton Brown, has successfully launched mobile enabled websites across multiple regions including North America, Europe, Australia and Japan using Oracle Commerce.

The company’s target of delivering an engaging, virtually seamless and personalized experience to each customer is achieved through the Oracle Commerce solution, which is helping to generate increased conversion rates, improved order value, and ongoing customer loyalty.

“The launch of our mobile websites signals another step in our strategy for providing a truly seamless omni-channel experience for our customers,” said Tanay Taank, Director, KAO Group. “In this project, Oracle has demonstrated an expertise in delivering a best-in-class solution, with a rapid time-to-market implementation, accelerated by the Reference Store, within our desired budget.”


Monday Feb 17, 2014

New Video Case Study: METRO GROUP – Planning Solutions for a Russian Cash and Carry Business

METRO GROUP is a German based retail organisation, working across 180 countries around the world, through 2,200 outlets and employing 265,000 people. Brands include METRO Cash & Carry and MAKRO, the world's market leader in cash & carry, Media Markt and Saturn, Europe' s leader in consumer electronic retailing, Real hypermarkets and Galeria Kaufhof, the system leader in the department store business.

When METRO GROUP needed a new planning solution to improve non-food operations and make the business more customer driven, they selected Oracle Retail to support operations in Russia, where METRO Cash & Carry has seen huge growth.

In this video, Mark Stutzer, Head of Process Management - Merchandising at Metro Systems, discusses how Oracle Retail has supported the retailer in offering Commerce Anywhere omni-channel retailing and how Oracle will support the business as it continues to grow.

Monday Sep 23, 2013

European Fashion Retailer ERAM to Join ORIF Europe Speaker Programme

Marie-Aurore Canton, Head of Customer Marketing and Digital at Groupe ERAM will be joining the speaker programme for ORIF Europe 2013, adding to an agenda featuring speakers from GDR Creative Intelligence, Wm. Morrisons and Mr Price Group.

Delegates at ORIF Europe will hear her presentation on 'Building an omni-channel platform for Fashion'. Marie-Aurore will introduce the 1.7 billion Euros French retailing group's next level e-commerce strategy, which will deliver personalised, relevant and connected experiences to its multi-channel customers.

Groupe ERAM is a major European fashion retailer with brands focused on clothing and footwear for men, women and children. It owns and operates three footwear manufacturing sites in France and distributes its products via stores and brands including Gémo, Eram, Tati, Texto, TBS, Heyraud, Mellow Yellow, France Arno, Bocage, Fabio Lucci and Giga Store. The group has 1575 shops and an online presence. It employs 12,000 people and owns more than 170,000 square meters of storage space.

ORIF is aimed at over 150 retail and e-commerce delegates and addresses the current challenges facing modern retailers across Europe. The event will focus on The Evolution of Experience Retailing and Commerce Anywhere.

For details of the event, and to register for the conference program, including an exclusive visit to the John Lewis Oxford Street store, please visit the ORIF Europe website.

Monday Jun 17, 2013

Quiz: Customers Are Looking for More... Are You Delivering?

Delivering a positive online customer experience is more critical today than ever before. With the marketplace becoming more global, consumers now have the power to shop from a wider range of retailers.

A disappointing web experience can seriously harm your business: The Oracle Retail research - The Evolution of Experience Retailing – showed that consumers are not tolerant of retailers who fail to meet their expectations. Only 39% of survey respondents were willing to give a retailer a second chance and over half (53%) switched to a rival retailer straight away.

Given these findings, retailers are having to re-consider how they conduct their business on the web. The customer experience is now defined by the consumer - but are retailers recognising this?

To help you understand whether your website is truly optimised, Oracle Retail has launched an interactive quiz, which looks at whether your site is making use of the top 10 features that increase attraction, decrease bounce, and ultimately drive customer conversion.

Complete the quiz and gain insight into what improvements you can make to provide a more successful customer experience.

Take the quiz now…

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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