Wednesday Feb 05, 2014

Oracle Retail Exchange (REx) 2014: Highlights from New York

This year’s Oracle Retail Exchange (REx) in New York (January 12-15) saw 93 retail executives from 20 different countries come together at the Hudson Hotel to experience high-value content from Oracle Retail.

Launch of Oracle Retail 14

Our big announcement this year was the launch of Oracle Retail 14, supporting the provision of Commerce Anywhere. Oracle Retail 14 connects every possible permutation of the consumer’s journey to the retail processes and data needed to deliver them. The release has an increased focus on the consumer across the entire suite of products – and uniquely delivers science driven consumer-based decision making.

NRF BIG Show

The REx agenda allowed delegates to spend all their time at the National Retail Federation (NRF) BIG Show, where delegates were able to take in the show as well as socialize and exchange ideas with fellow international retailers.

The NRF BIG Show features a 200,000 sq ft Expo, representing 550 solution providers showcasing innovative technologies and engagement tools to open new channels and create opportunities.

EMEA Retailers in New York

4 international retailers presented their story at REx: NBTY Europe, the parent company behind brands such as Holland & Barrett, Nature's Way, and Essenza, French home-improvement and gardening retailer Leroy Merlin, Russian consumer electronics retailer M.Video as well as Shop Direct Group, a multi-brand online retailer in the United Kingdom and Ireland.

Store Tours

When not listening to Oracle executives or fellow retailers’ present, delegates took part in the various activities that featured on the REx agenda. These included 3 Customer Store Showcases – Diesel, Luxottica (Sunglass Hut) and C. Wonder, as well as 8 Executive Retailer Store Tours, demonstrating innovation, technology and the very best of New York retail.

Innovation

For the first time, augmented reality app Zappar was used in the REx event brochure, offering delegates a way of accessing additional exclusive content. By scanning the zapcode, retailers were able to watch printed content come alive on their mobile devices.

Try it yourself! Download the Zappar app, and then scan the zapcode on the below agenda item to see the content come to life!



Other Highlights

Evening activities in New York included a night at the museum – cocktails and canapés amidst a backdrop of dinosaurs and other fossils, at the American Museum of Natural History. Also a popular feature was the Oracle Red Hot Party, drawing a large crowd to the Arena nightclub.

For further information on this or future Oracle Retail Exchange (REx) events, please contact Nikki Collins at nikki.collins@oracle.com.


Monday Jan 13, 2014

Oracle Retail Exchange 2014 Kicks Off in New York

94 retailers from 17 countries, reaching as far as Japan, Australia and the Middle East, have gathered in New York to kick off the 2014 Oracle Retail Exchange at the Hudson Hotel – making this a truly global event. Delegates are coming together to network from their industry peers, and hear how Oracle is supporting retailers to develop their business across the world.

We also have exciting news to share: Mike Webster, Senior Vice President and General Manager at Oracle Retail, is welcoming delegates this evening and introducing Oracle Retail Version 14 – Oracle’s largest ever release of solutions designed to facilitate the provision of Commerce Anywhere.

Consumers are now asking for a customer experience that allows them to purchase anytime, anyplace and through any channel. To respond to this challenge, retailers are working to remove the lines between channels making inventory readily available at the right time and the right place.

Oracle Retail Version 14 supports retailers in providing the Commerce Anywhere environment demanded by the modern consumer.

To learn more about the Oracle Retail Version 14 release, please visit www.oracle.com/release14 or read the press release available here.

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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