Tuesday Nov 19, 2013

TOMS Uses Oracle Commerce to Drive International Expansion Strategy

TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.

To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.

Read the full press release: TOMS Drives International Expansion with Oracle Commerce

Wednesday Nov 16, 2011

Willy Rotstein at the Oracle Retail Industry Forum

In the video below, Willy Rotstein from Oracle Retail talks about the success of the Oracle Retail Industry Forum that took place in Berlin in October.  Willy talks about the main discussion topics at the forum and summarises the thoughts of the retailers that attended the forum.  The forum was an excellent way for retailers to come together and discuss the challenges of the industry and share experiences in developing solutions to those challenges.

 

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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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