Monday Feb 10, 2014

New Video Case Study: Groupe ERAM - The Story So Far

Groupe ERAM is a major European fashion retailer with brands focused on clothing and footwear for men, women and children. The €1.7 billion French retailing group, which employs 12,000 people, owns and operates three footwear manufacturing sites in France and distributes its products via stores and brands including Gémo, Eram, Tati, Texto, TBS, Heyraud, Mellow Yellow, France Arno, Bocage, Fabio Lucci and Giga Store. The group has 1650 shops and an online presence.

With Groupe ERAM looking to create a mullti-site ecommerce platform for its shoes and apparel brands, the company opted for Oracle Commerce solutions to support their development and growth. The company wanted a single platform to operate multiple integrated commerce sites.

By using Oracle Commerce, Groupe ERAM will be able to deliver personalised, relevant and connected experiences to its multi-channel customers.

In this video, Marie-Aurore Canton, Head of Customer Marketing and Digital, outlines the challenge faced by Groupe ERAM, the experience of working Oracle Retail and how the customer experience has been affected.

Friday Oct 11, 2013

French Retailer Groupe ÉRAM to Expand and Accelerate Online Business with Oracle Commerce

Groupe ÉRAM has chosen Oracle Commerce to support its initiative of creating a multi-site ecommerce platform for its shoes and apparel brands. With 1,650 stores across brands such as Eram and GEMO, Groupe ÉRAM wants to extend its operations through a next level ecommerce strategy.

By selecting Oracle Commerce, the retailer will be able to take advantage of a single platform to operate multiple integrated commerce sites. Groupe ÉRAM will roll out Oracle Commerce across 7 brands, ahead of a wider deployment, creating new ecommerce opportunities for some brands and replacing legacy open source solutions for others, which have lacked the scalability, flexibility and functionality necessary to support the group’s ecommerce ambitions.

The deployment of Oracle Commerce will help Groupe ÉRAM deliver a Commerce Anywhere customer experience through a personalized, relevant and connected interaction. The retailer will be able to promote more targeted offers to drive cross- and up-sell opportunities and improve conversion rates, while the single platform will help to keep the costs in check.

Press release: Groupe ERAM to Expand and Accelerate Online Business with Oracle Commerce

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


Follow Oracle Retail:

LinkedIn

Twitter

YouTube

Facebook

Xing

Oracle Retail Microsite

Search

Archives
« April 2014
MonTueWedThuFriSatSun
 
1
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
    
       
Today