Monday Mar 30, 2015

New Oracle Consumer Research "Retail Without Limits" Challenges Retailers to LEARN...

Last week, we launched our latest consumer research "Retail Without Limits - A Modern Commercial Society", based on a survey of 5,000 consumers in Australia, Brazil, China, France, Germany, India, Japan, Russia, the UK and USA. We asked global shoppers what matters to them when shopping, and are now challenging retailers to Learn about, Adapt to, and Execute in a border- and limitless retail market that is driven by the "invisible hand" of the now: convenience through technology.

Our modern interpretation of Adam Smith's age-old theory that self-interest drives the market states that convenience is now the force that dictates consumer shopping journeys. Consumers want a converged commerce experience, in which retailers combine the best of digital and in-person resources. Advancements in technology are very much influencing the need for convenience, as they facilitate and enhance consumer experiences. With technology, and especially mobile technology, now playing such a large part of everyday life, we are accustomed to getting what we want, when and how we want it. Retailers have no choice but to adapt to the expectations and lifestyle of the modern consumer.

We are hence asking retailers to follow three simple principles: Learn, Adapt and Execute. Let's start with #1...


Today’s retailers must listen and learn from their customers in order to gain competitive advantage in a retail markets that is removing borders or limits.

For the full report, or to learn more, please visit:

Thursday Jan 24, 2013

The Evolution of Experience Retailing: Japanese Results Unveiled

Japanese findings delivered by The Evolution of Experience Retailing research were unveiled in Japan today by Steve Ouzounian, Group Vice President of Oracle Retail.  Following last week’s announcement of the global research, this regional roll out revealed that consumers in the tough and mature Japanese economy provided some of the most extreme results contrasting significantly with global average responses.

The Oracle Retail research, conducted in August 2012, interviewed men and women between 18 and 60 years in Brazil, China, Germany, Japan, Russia, the UK and USA on their views to fundamental retail principles, including customer service, overall experience, preferences and shopping trends and attitudes to technology in the retail process.

These regional findings emphasise that while the Japanese may not be so keen to interact with the global market place at this stage, there is no doubt that it will infiltrate the local market in the future. Retailers also face challenges in engaging better with this group of consumers and facilitating seamless commerce anywhere fulfilment.

Some of the research findings indicated:

  • 50% of Japanese consumers identify with the concept of there being no barriers to shopping in an online retail world, which was a much lower level than other countries surveyed
  • More Japanese respondents want access to a single shopping basket across channels
  • Japanese consumers are not as unforgiving as other regions, when faced with poor service, and although almost 60% would immediately transfer their custom to another retailer, they were less likely to broadcast a negative experience, particular on social media platforms

These results reveal that price, choice and availability are very important factors in the selection of a retailer, and the consolidation of commerce anywhere merchandising and inventory information combined with the support of efficient transaction systems to move products to fulfil consumer demand, is no longer optional, but rather a necessity.

Download Japan specific results from the research, as well as global results, at The Evolution of Experience Retailing website, where you will find a whitepaper as well as a range of other research resources.

Click here to access a Japanese language infographic, showcasing the results.

Wednesday Jan 16, 2013

Oracle Retail launches global consumer research: “The Evolution of Experience Retailing”

Oracle has launched its new research entitled “The Evolution of Experience Retailing”, examining the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key business imperatives and enable them to compete more effectively.

Oracle recognises that the pace of change in the global marketplace is unprecedented. The view we have is that consumers are now in charge, demanding the provision of commerce anywhere, the benefits of the competitive marketplace and the latest technologies to enhance their shopping experiences. This is the age of the individual that wants every retail interaction to be ‘good for me’, to be defined and dictated by ‘my’ preferences.

Consumers between 18 and 60 years old from Brazil, China, Germany, Japan, Russia, UK and USA were interviewed in August 2012 for the ‘Evolution of Experience Retailing’ survey on their views to fundamental retail principles, including customer service, overall experience, preferences and shopping trends and attitudes to technology in the retail process.

This new piece of research was officially launched last night at a VIP reception at the American Museum of Natural History, by Mike Webster, Senior Vice President and General Manager of Oracle Retail.

Some of the key findings of the research include:

  • Consumers want retailers to co-create interactions that are ‘good for me’ - that meet local and cultural expectations and are appropriate in terms of the level, frequency and intimacy of the interaction between the retailer and the consumer
  • Led by price, product and choice, the Amazon effect is driving growth, acceptance and demand for the global marketplace
  • The importance of service indicates retailers must empower their associates and operations to deliver accurate and connected, information-driven interactions at every touch point
  • There is no ‘one size fits all’ approach to meeting customer expectations of a good experience – these differ culturally, regionally and across touch points
  • Delivering a poor service and experience is damaging to your business – you will lose customers, reputation and diminish your brand value
  • Retailers are missing vital opportunities to personalise communications, as they fail to engage appropriately with customers
  • Retailers should ignore the growing importance of mobile and social at their peril
  • Consumers are demanding that this ‘good for me’ experience be consistent across multiple touch points, driving the need for retailers to deliver commerce anywhere

Download the global results from the “Evolution of Experience Retailing” research now, and access the free whitepaper detailing the insights gained from the research and a range of other resources.

Country specific results will be announced over the following weeks – stay tuned for further updates.

Tuesday Oct 25, 2011

World Retail Congress in Review

Last month’s World Retail Congress in Berlin was an exciting event for Oracle Retail.  As I’ve shared on this blog previously,  Mike Webster SVP and GM of Oracle Retail  presented the results of our Digital Natives research project to a packed auditorium at the ‘Retail Consumer in the Year 2025’ session on Tuesday morning. 

[Read More]

Wednesday Jul 20, 2011

Fashion Retail Academy Alumni Interview - Tesco

We recently visited Tesco head office to speak to a graduate of the Fashion Retail Academy about her role as a Trainee Merchandiser.

In the video below, Emma Rodwell discusses how she uses Oracle Retail technology on a day-to-day basis in the fashion department at Tesco and her aspirations for the future.  Many thanks to Tesco and to the Fashion Retail Academy for making our visit possible and special thanks to Emma for taking the time out to speak to us.

For more information about the Fashion Retail academy, visit:


Everything Retail.

Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.

Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.

Follow Oracle Retail:






Oracle Retail Microsite


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