By Marie-Christin Hansen-Oracle on Feb 10, 2014
Groupe ERAM is a major European fashion retailer with brands focused on clothing and footwear for men, women and children. The €1.7 billion French retailing group, which employs 12,000 people, owns and operates three footwear manufacturing sites in France and distributes its products via stores and brands including Gémo, Eram, Tati, Texto, TBS, Heyraud, Mellow Yellow, France Arno, Bocage, Fabio Lucci and Giga Store. The group has 1650 shops and an online presence.
With Groupe ERAM looking to create a mullti-site ecommerce platform for its shoes and apparel brands, the company opted for Oracle Commerce solutions to support their development and growth. The company wanted a single platform to operate multiple integrated commerce sites.
By using Oracle Commerce, Groupe ERAM will be able to deliver personalised, relevant and connected experiences to its multi-channel customers.
In this video, Marie-Aurore Canton, Head of Customer Marketing and Digital, outlines the challenge faced by Groupe ERAM, the experience of working Oracle Retail and how the customer experience has been affected.