By Marie-Christin Hansen-Oracle on Sep 23, 2013
Marie-Aurore Canton, Head of Customer Marketing and Digital at Groupe ERAM will be joining the speaker programme for ORIF Europe 2013, adding to an agenda featuring speakers from GDR Creative Intelligence, Wm. Morrisons and Mr Price Group.
Delegates at ORIF Europe will hear her presentation on 'Building an omni-channel platform for Fashion'. Marie-Aurore will introduce the 1.7 billion Euros French retailing group's next level e-commerce strategy, which will deliver personalised, relevant and connected experiences to its multi-channel customers.
Groupe ERAM is a major European fashion retailer with brands focused on clothing and footwear for men, women and children. It owns and operates three footwear manufacturing sites in France and distributes its products via stores and brands including Gémo, Eram, Tati, Texto, TBS, Heyraud, Mellow Yellow, France Arno, Bocage, Fabio Lucci and Giga Store. The group has 1575 shops and an online presence. It employs 12,000 people and owns more than 170,000 square meters of storage space.
ORIF is aimed at over 150 retail and e-commerce delegates and addresses the current challenges facing modern retailers across Europe. The event will focus on The Evolution of Experience Retailing and Commerce Anywhere.