TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.
To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.
TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.
Ajlan & Bros has selected Oracle Commerce in a bid to improve its customer engagement capabilities and drive its expansion plans. The large Middle Eastern retail distribution business, which specializes in the design, manufacture and supply of clothing across the Middle East, is seeking to expand its operations, which consist of a distribution network of more than 7,000 points of sale and represent more than 15 international brands. The business is aiming to build brand awareness globally with an interest in the European and American markets.
Choosing Oracle Commerce will provide Ajlan & Bros with the capability to optimize each customer engagement, which will help to increase cross-channel promotion and improve a unified online, mobile and social experience for customers. The company will be able to leverage Oracle Commerce’s advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.
The selection of Oracle Commerce followed an extensive evaluation of competitor solutions, with Oracle selected due to the solutions strong capabilities in cross-channel ecommerce and customer experience management, as well as a solid track record of maintaining best practice.
Groupe ÉRAM has chosen Oracle Commerce to support its initiative of creating a multi-site ecommerce platform for its shoes and apparel brands. With 1,650 stores across brands such as Eram and GEMO, Groupe ÉRAM wants to extend its operations through a next level ecommerce strategy.
By selecting Oracle Commerce, the retailer will be able to take advantage of a single platform to operate multiple integrated commerce sites. Groupe ÉRAM will roll out Oracle Commerce across 7 brands, ahead of a wider deployment, creating new ecommerce opportunities for some brands and replacing legacy open source solutions for others, which have lacked the scalability, flexibility and functionality necessary to support the group’s ecommerce ambitions.
The deployment of Oracle Commerce will help Groupe ÉRAM deliver a Commerce Anywhere customer experience through a personalized, relevant and connected interaction. The retailer will be able to promote more targeted offers to drive cross- and up-sell opportunities and improve conversion rates, while the single platform will help to keep the costs in check.
Delivering a positive online customer experience is more critical today than ever before. With the marketplace becoming more global, consumers now have the power to shop from a wider range of retailers.
A disappointing web experience can seriously harm your business: The Oracle Retail research - The Evolution of Experience Retailing – showed that consumers are not tolerant of retailers who fail to meet their expectations. Only 39% of survey respondents were willing to give a retailer a second chance and over half (53%) switched to a rival retailer straight away.
Given these findings, retailers are having to re-consider how they conduct their business on the web. The customer experience is now defined by the consumer - but are retailers recognising this?
To help you understand whether your website is truly optimised, Oracle Retail has launched an interactive quiz, which looks at whether your site is making use of the top 10 features that increase attraction, decrease bounce, and ultimately drive customer conversion.
Complete the quiz and gain insight into what improvements you can make to provide a more successful customer experience.
We recently spoke to Koen Aben, the Supply Chain Director of WE Fashion, who gave us some insight into how Oracle supported the international fashion retailer through the completion of a large scale integration project across its 340 European stores. Koen explains the reasoning behind the project which was to create a common retail foundation and to integrate and align working processes to drive insight and enable continued growth. It is always good to hear from someone of Koen’s experience who can articulate the benefits of partnering with the right company for such an extensive project as this.
Koen explains that a crucial element of such a project is to unify business applications into a common platform, adding that for successful growth, retailers really need to achieve enterprise-wide alignment. At the start of the three year project, WE Fashion’s application platform was fragmented impacting the company’s ability to support sustained growth. In light of this, WE Fashion invested in its processes, systems, teams and partnerships to build the needed retail foundation. Now after successfully completing the project, the basis is in place to ensure that growth is unimpeded.
In the video, Koen Aben highlights some of the factors necessary for the success of the project as:
Having an understanding that the process of creating a growth platform for a company is a long journey
Accepting that during a lengthy project such as this, there will be high and low points experienced within the project team and the business, but that the relationship with your partners is crucial to the success of the project.
Having the correct team in place will prove to be the “lynch –pin” of any successful project
Oracle supported Koen and his team in implementing this project, and is recognised for the role it played during this development in partnership with the company. On his experience with working with the Oracle team, Koen points out that in the critical situations, Oracle was there to ensure that the right people were in place whenever needed and this was key to ensuring the project’s success. Since Oracle is one of the few providers that can offer an enterprise-wide retail platform, our best practice approach is key to connecting interactions throughout the business to enable insight and optimise operations.
This is a great example of a large scale international retail project, where the true success of its completion is reflected in how proud the company is about what has been achieved, and the fact that results are already being seen.