TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.
To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.
TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.
In this blog post, Claudio Cavacini from Oracle Retail gives us an insight into Oracle Retail Customer Analytics, the latest data analytics tool from Oracle Retail to help retailers better understand their customers and what drives their buying decisions.
Oracle Retail Customer Analytics is a powerful business intelligence tool complementing Oracle Retail Merchandising Analytics, which was launched last year and created to enable retailers to better organise and understand merchandising data, providing visibility to item and store performance, inventory turn, sales and profit trends, and potential out-of-stocks.
Oracle Retail Customer Analytics uses the same intuitive approach to visualising data but draws on customer behaviour, adding a new dimension to Oracle Retail's industry-leading actionable insight solutions. For example, a merchandiser can see purchasing trends in different demographic groups or see what items are regularly bought together by customers, and use those insights to deliver more effective stock management, recommendations and store design both in store and online.
Today, retailers are notoriously “data-rich but information-poor.” Over the years they’ve accumulated millions of rows of data involving sales, inventory, suppliers, customers, promotions, employees and more, but fail to fully utilise this data to make more informed decisions.
Key functional BI opportunities exist both with the “buying” and the “selling” sides of retail, and involve managing both “top-line” and “bottom-line” concerns.
And especially today, knowing both customers and consumers and basing store selection, product assortments, pricing and promotional decisions on a deep understanding of those customers is something that EVERY retailer wants.
With Oracle Retail Customer Analytics, hundreds of different data sets can be combined to create unique dashboards specific to the user - whether these be category managers, merchandise managers, buyers or pricing analysts, and allowing them to quickly access the data relevant to them and act on the insight provided. Claudio's introduction to Oracle Retail Customer Analytics offers several examples of the metrics, with dashboards and reports being set up to answer specific questions. For example:
'How are my products selling across various customer demographics?' - A retailer can choose which demographic attributes are important to them and see sales broken down by those attributes, including income, household makeup, area of residence, etc.
'What are my top product affinities?' - That is, when the retailer promotes a certain category, is there another category that experiences a corresponding increase in sales? A retailer can then use this information to improve promotional activities.
With Oracle Customer Analytics, Oracle offers best-in-class business intelligence tools with retail-specific expertise that are optimised to run on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. This means these tools are designed to deliver the extreme performance and scalability required to accommodate high data volumes common to retail environments without sacrificing depth or speed of analysis.
With Oracle Retail Analytics, our intention is to bring this stack and our deep retail knowledge together in a cohesive solution that is built for retail, and offers actionable insights from storage to scorecard, covering enterprise-level BI needs, yet in a manner that is complete, open, integrated and dedicated to retail.
myToys.de GmbH, which runs Oracle Retail Point-of-Service (ORPOS) in its 13 retail stores in Germany (see press release), has developed and implemented a Java-based interface for integrating the ZVT payment terminal with ORPOS.
Through the combined support of payment service provider, easycash GmbH, and Ingenico GmbH, Germany´s leading payment terminal provider, myToys.de has become the first organisation to create this new automated solution for the Oracle Retail Point-of-Service, which has eliminated input errors that could occur with manual payment terminals and is localised for the German market.
Ingo Stober, head of retail business at myToys.de confirms: “With this solution, we can speed up the payment process, reduce manual errors and enhance the customer experience in our stores”.
myToys.de GmbH is a member of the Otto Group and one of the leading multichannel retailers for toys and other kids products in Germany. Customers can choose from over 100,000 attractive products, starting with items for expectant mothers or basic baby equipment to items for school children and beyond. In 2006, the first of 13 myToys.de retail branches was opened.
If you would like to find out more about this solution, please contact the head of Oracle E-Business Suite Development at myToys.de, Mr. Ralf Schmilewski, or leave a comment below.
Luxottica Group is a global leader in premium, luxury and sports eyewear with nearly 6,250 stores worldwide. The Group’s strong brand portfolio comprises ten house brands including Oakley, Ray-Ban, Percol and Arnette, and 20 licensed brands such as Bulgari, Chanel and Versace.
In January at the Oracle Retail Exchange in New York, Luca Del Din, Luxottica Group’s IT Manager – Global Retail Demand and Integration and Irven Cassio, Digital Experience Director for Luxottica Retail introduced our REx delegates to their flagship Sunglass Hut store on Fifth Avenue. This store showcase provided the opportunity to explore this fantastic retail space incorporating the store’s interactive retail concept, the Sunglass Hut Social Sun station. I invite you to hear from Luca and Irven as we explore some of the innovative technologies and concepts that Luxottica deployed in this store and how these deliver an elevated customer experience.
In January, leading Chinese footwear brand Daphne announced that they had chosen Oracle Retail as a solution provider for its expansion strategy.
We were delighted to host Michael Hu, Chief Operations Officer of Daphne, at our exclusive Retail Exchange event in New York in January. We interviewed Michael about Daphne, Daphne's plans for the future and how Oracle's solutions will play a role in that future.
The video is below. We are very grateful to Michael for taking the time to speak to us. To find out more about how Daphne is using Oracle, see the full press release HERE.
Recently we attended the Retail Week Conference at the Hilton London Metropole Hotel in London. The conference proves to be an inspirational meeting of retail minds and the insight gained from both the speakers and the other delegates is invaluable.
In particular we enjoyed hearing from Charlie Mayfield, Chairman at John Lewis Partnership, about understanding how the consumer is viewing the ever changing world of retail; a session on how to encourage brand-loyal multichannel activities from Robin Terrell of House of Fraser with Alan White of the N Brown Group, Vince Russell from The Cloud and Lucy Neville-Rolfe from Tesco; and a fascinating session from Tim Steiner, Chief Executive of Ocado, about how the business makes it as easy as possible for consumers to shop on their various platforms, which included some surprising usage statistics.
Oracle's own Vice President of Retail, Paul Dickson, also held a session with Richard Pennycook, Group Finance Director at Morrisons, about the role of technology in accelerating and supporting the business strategy. Morrisons' 'Evolve' programme takes a litte-and-often approach to updating its technology infrastructure to spread cost and keep the adoption process gentle for staff, and the session explored how the process works and how Oracle's technology underpins the programme to optimise their operations using actionable insight.
We had a quick chat with Paul Dickson at the session to get his thoughts on the programme - the video is below. We also filmed the whole presentation, so keep checking back on this blog if you're interested in seeing it.
In this video, Vincent Barnes from Oracle Retail reports from the Oracle Retail stand at NRF Retail's Big Show on the last day to talk about how the show went for Oracle, and how Oracle's stand has helped retailers to develop a comprehensive retail experience using Customer Interactions; Actionable Insights and Optimized Operations.
Stay tuned for videos from on the stand and a review of NRF and the trends in retail that have emerged in this year's show.
I recently had the opportunity to chat with Victor Kemeny, Group CIO of The Sultan Center, about how Oracle Retail is supporting the Gulf-based supermarket retailer. Victor shared his views on the impact of international expansion and diversificat! ion on the Kuwaiti business, leading to the need to introduce a common, flexible business infrastructure. Having selected a broad Oracle Retail footprint for its commercial and merchandising benefits, along with its integration with the company’s existing Oracle E-Business Suite, Victor explains the benefits the deployment is driving in terms of visibility, margin evaluation and profitability.
Media Markt China’s Director of IT/IM Applications, Armin Hoffmann recently shared his experiences of launching a business in the dynamic and complex retail market in China.
In a collaboration between parent company Media-Satur! n Group and Foxconn, Media Markt entered China earlier late last year by opening its second largest global store with over 9,500 sqm of space devoted to 45,000 consumer electronics products. To support its China business model, Media Markt chose the Oracle Retail Merchandising suite to manage merchandising, supply chain, stores and distribution center processes, becoming the first customer in the region to implement Oracle Retail Release 13.1. Take a look at what Armin has to say:
So much happens at the Oracle Retail Week Awards that it is often difficult to take it all in on the night. Yesterday, I found myself recalling Sir Ken Morrison's comments about Sir Terry Leahy, and in particular, his description of Leahy as "the greatest businessman of the late 20th and early 21st century" as he presented him with the Retail Week Lifetime Achievement Award.
This is a big statement. There is no denying Leahy's achievements at Tesco, the legacy he leaves behind and also the impact this has created around the world. Sir Ken referenced the Clubcard as one of the key successes of the era and indeed Leahy himself sees this initiative as the enabling factor that drove the customer to the heart of the Tesco business. Developed while Leahy was Marketing Director, Clubcard has been influential in maintaining Tesco's stance in the number one position and has been copied to less effect throughout the world.
Another element of Leahy's legacy that stands out for me is the retailer's impressive international expansion, with the Tesco Operating Model at its foundation. By no means is this a unique offering - several retail organisations utilise a common set of technologies and applications upon which they manage their businesses. However, the Tesco approach has been to be very specific in identifying the very best set of solutions for particular aspects of their business. Tesco worked hard to create a model that was able to work locally from Turkey to Thailand. Much has been made of Tesco's ability to identify emerging markets and develop the Tesco concept successfully within these countries but the Tesco Operating Model is a key element of this success. If you don't get the HQ, DCs and stores working effectively, your business will fail. If you can't get the right product to the customer at the right time, you lose a sale and sometimes that customer's business. Serving a global customer demands a business to have truly global process and technology.
Leahy's successor, Philip Clarke in his previous role as IT and International Director was influential in ensuring that the Tesco Operating Model was implemented to great effect. It will be interesting to see over time how retail businesses seek to copy the Operating Model, as they have done the ClubCard. It is too soon to speculate on what Clarke's business legacy will be. Putting the customer at the heart of business is a lesson that every company can learn from Tesco. Creating a truly global business for a global customer is where Clarke's international and technology skills give him a real edge as a forward looking businessman for the 21st century.