Tuesday Nov 19, 2013

TOMS Uses Oracle Commerce to Drive International Expansion Strategy

TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.

To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.

Read the full press release: TOMS Drives International Expansion with Oracle Commerce

Wednesday Jan 16, 2013

Oracle Retail Exchange: Daily Review of Activities on Wednesday 16th January

Today was the final day of Oracle Retail Exchange in New York and ended an event that saw some great discussion and networking between retail executive delegates  from around the world, as well as visits to a number of New York’s finest retailers, and culminated in the launch of Oracle Retail’s The Evolution of Experience Retailing research.

In our last Customer Showcase, attendees heard from Frederieke Ubels, Manager IT Innovation of bol.com, an organisation with over 3.4 million active customers in the Netherlands and Belgium, making bol.com the largest online retailer in the region and a market leader in the field of online sales of books, entertainment, electronic devices and toys. Ubels discussed bol.com’s longstanding use of Oracle Commerce products – Endeca Search and ATG Commerce - and how these have supported bol.com’s growth and strategies to improve customer service and market share.

A digital retailing roundtable concluded activities for the morning, featuring input from Teknosa, bol.com and Computer Plaza, on the challenges and opportunities facing ecommerce and traditional retailers as they seek to gain marketshare in this dynamic and competitive retail sector.

In addition, delegates recounted their perspectives on last nights VIP reception at the American Museum of Natural History, where Mike Webster, Senior Vice President and General Manager of Oracle Retail, launched The Evolution of Experience retailing research, and our guests were enthralled by the exclusive space show at the Hayden Planetarium.

Download the research now and understand how the results will impact your business strategy. A range of research resources are available including a comprehensive whitepaper.

Monday Jan 14, 2013

Oracle Retail Exchange: Review of Activities on Monday 14th January

This year’s Oracle Retail Exchange (REX) opened on Sunday night with a welcome reception hosted by Mike Webster, Senior Vice President and General Manager, Oracle Retail and attended by over 130 customers and prospects from around the world. The Oracle Retail Exchange programme, which runs alongside the NRF Big Show in New York, includes a series of best practice presentations and roundtables from Oracle’s retail customers, along with visits to leading New York retail outlets, and access to a number of other networking and discussion events.

Day two began with the first in our series of Customer Showcases with a presentation from Simon Russell, Director Retail Operations Development of John Lewis, the UK's largest department store retailer with 39 stores, and an online and catalogue business which is consistently ranked one of the top online shopping destinations in the country.

Russell shared details on the omni-channel journey that John Lewis has been on and the part the Oracle ATG Commerce solutions is playing in that journey. He also discussed the strategic approach to selecting the solution and why it was the best fit in future proofing the business in terms of managing developments around mobile web technologies, social media and search functionality.

The second Customer Showcase was presented by Chris Mangham, CIO of M.Video, Russia’s largest consumer electronics retailer and the first and only company in its sector in Russia to be publicly traded. The company started operations in 1993 in Moscow and runs more than 280 stores in 120 Russian cities, as well as 17 online sites.

Mangham, along with colleague Ray Fowler, talked about M.Video’s focus on the customer experience and ensuring that customer interactions are engaged across its web, call centre, mobile and social channels, referencing the role that Oracle Commerce has played in creating a strategic platform to deliver a personalised and consistent experience across all touch points. Take a look at the Oracle release announced today with details on M.Video’s Selection of Oracle Commerce Solutions to Support Growth and Develop a Complete Customer Experience.

A roundtable discussion followed these customer presentations focused on department store retailing, where attendees, including those from Axstores, Myer, Computer Plaza, John Lewis and M.Video, discussed the issues facing their particular industry in the current retail environment.

After spending time at the NRF Big Show, Oracle Retail Exchange attendees then gathered for dinner at 21 Club in New York, grouping into Commerce, Planning or Merchandise communities, providing further opportunities for delegates to better understand the Oracle Retail and Oracle Commerce solutions and share best practice with their peers.

The day will end later tonight with the “Red Hot Party” at 230 FIFTH, offering one of the best views of New York in the heart of Midtown.

Join the Oracle Retail Exchange LinkedIn Group for details of future events, and news about today’s REX activities including Oracle’s Evolution of Experience Retailing global consumer research, set to be launched tomorrow evening.

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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