By Marie-Christin Hansen-Oracle on Feb 02, 2015
We love seeing our customers do well. Last week, Australian Chemmart Pharmacy announced it tripled its average order size and has seen a significant increase in the sale of high value items by extending its business online with the Oracle Commerce solution.
Chemmart Pharmacy attributes this incredible increase in sales to customers having access to a wider range of products online as well as a better understanding of each item’s availability. This strikes a perfect chord with the findings of our New Retail Democracy research last year which showed that choice and availability were key consumer concerns.
In order to extend its localised approach, Chemmart Pharmacy developed an innovative, decentralised e-commerce model that allows each pharmacy to manage its online store, including range and pricing of prescription items, ensuring revenue is directed back to each store, rather than head office. This focus on localising the customer experience is resulting in a significant adoption of click and collect: over 40% of their customers chose to fulfil their purchases in this way.
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