Friday Jul 25, 2014

Daphne, Leading Footwear Retailer in China, Joins ORIF Europe 2014 Speaker Programme

We are happy to announce that Michael Hu, Chief Operating Officer of Daphne International Holdings, has joined the speaker programme for the Oracle Retail Industry Forum (ORIF) Europe 2014.

Daphne is one of the largest women’s footwear retailers in China and has implemented Oracle’s optimization solutions. Michael will discuss how Oracle Retail solutions have enabled the company to better manage strategy, plans and execution for its retail operations, allowing more profitable and strategic decisions on its inventory.

Michael is responsible for the company’s R&D, Supply Chain, Manufacturing as well as Merchandising & Operations at Daphne. He brings 22 years of experience in Chinese supply chain and production management to ORIF Europe, and we are excited to welcome him in London in September!

To register for ORIF and join over 150 retail delegates at this annual community event please visit the ORIF Europe Website.

Tuesday May 13, 2014

The New Retail Democracy: China Results Revealed

China consumer results from Oracle’s New Retail Democracy research were revealed today by Allen Miao, Country Leader, China, Oracle Retail, during a press event held at the Oracle Beijing office, in which key trends were outlined along with the impact of the research findings for China’s retail businesses.

China is a growth economy in terms of retail, with the National Bureau of Statistics reporting an 11.8% growth in consumer spending last year. The New Retail Democracy found that access to knowledge is becoming increasingly important for Chinese consumers, providing a challenge to retailers in terms of providing product, availability and location information to their customers as they shop across multiple touch points.

Some of the highlights from the China consumer research were:

  • 96% of Chinese consumers think understanding availability of products is important
  • 82% say availability is more of a priority than price
  • 89% feel it is important that any interaction with a retailer is individual to them and their requirements
  • 83% of respondents increase spend when interacting with a retail assistant
  • 97% say it is important that retailers adopt new technologies to improve their shopping experiences

To access the full China research findings, visit The New Retail Democracy microsite and access whitepapers, infographics and fact sheets. Global results are already available, along with Japanese and French findings, with details on Germany, Russia and the UK scheduled for distribution shortly.

The research, carried out by market leading research firm RedShift Research, surveyed 4,500 consumers across Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.

Monday Apr 02, 2012

Chinese footwear retailer Daphne on choosing Oracle Retail solutions

In January, leading Chinese footwear brand Daphne announced that they had chosen Oracle Retail as a solution provider for its expansion strategy.

We were delighted to host Michael Hu, Chief Operations Officer of Daphne, at our exclusive Retail Exchange event in New York in January. We interviewed Michael about Daphne, Daphne's plans for the future and how Oracle's solutions will play a role in that future.

The video is below. We are very grateful to Michael for taking the time to speak to us. To find out more about how Daphne is using Oracle, see the full press release HERE.

To find out more about Oracle Retail solutions and how Oracle Retail can help your business, visit

Thursday Dec 22, 2011

Interview with Media Markt’s Armin Hoffmann on Launching a Retail Business in China

Media Markt China’s Director of IT/IM Applications, Armin Hoffmann recently shared his experiences of launching a business in the dynamic and complex retail market in China.

In a collaboration between parent company Media-Satur! n Group and Foxconn, Media Markt entered China earlier late last year by opening its second largest global store with over 9,500 sqm of space devoted to 45,000 consumer electronics products. To support its China business model, Media Markt chose the Oracle Retail Merchandising suite to manage merchandising, supply chain, stores and distribution center processes, becoming the first customer in the region to implement Oracle Retail Release 13.1. Take a look at what Armin has to say:



Wednesday Oct 19, 2011

An interview with Li Zhi Gang, General Manager, Sinopharm Pharmacy

The following video is an interview with Li Zhi Gang, General Manager at Sinopharm Pharmacy in China. 

In the video, he talks about how the business has implemented Oracle and Oracle Retail Applications to support the growth of the Chinese pharmaceutical retailer. 


Everything Retail.

Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.

Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.

Follow Oracle Retail:






Oracle Retail Microsite


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