Wednesday Aug 07, 2013

Latin American Retail Conglomerate Falabella Improves Customer Experience with ATG Web Commerce

Chilean multinational retailer Falabella leverages Oracle’s ATG Web Commerce solution on its e-commerce sites in Argentina, Chile, Peru and Colombia, as well as their Sodimac brand in Chile.

“There are very few e-commerce resources in Latin America,” says Julius Odian, Vice President of Development at Falabella. The company faced challenges with its previous platform, which he describes as “ancient”.

ATG Web Commerce enabled Falabella to expand into new markets, such as Peru and Colombia. Odian also stresses the importance of having Oracle as a partner in the region.


“ATG provides us with a modern e-commerce platform,” says Odian. The solution allowed Falabella to improve the customer experience for shoppers online – simplifying the checkout process and adding functionality such as the one-click checkout.

Falabella now has flexibility around promotions and the ability to scale with the growth of the company, Odian says. Additionally, the company has improved its communication around shipping, and for the first time is able to communicate precise shipping arrival times.


In the below video, Julius Odian describes the benefits ATG Web Commerce has brought to Falabella's e-commerce operations.

This video can also be viewed at the Oracle Media Network.

Tuesday May 07, 2013

Oracle ATG Web Commerce Enables Mr Price to Make Multi-Channel Move

Last year, South African fashion apparel retailer Mr Price implemented Oracle ATG Web Commerce to transition the business onto a multi-channel footing. Operating over 1,000 stores in South Africa and other countries on the continent, the launch of an ecommerce offering has provided customer access to the complete range of Mr Price products, previously available only in its largest stores.

With online shopping a growing trend in South Africa, it was becoming essential to provide a cross-channel offering and meet the needs of customers who wished to buy online, and Oracle ATG Web Commerce provided the capabilities to transform the shopping experience.

In this video, Donovan Baney, e-commerce executive from Mr. Price talks about why the organisation purchased  ATG Web Commerce to underpin their cross-channel growth.

Video also available at Oracle Media Network.

The Mr Price website now enables visitors to browse, shop, purchase, track an order, and collect and return items through this channel, and is fully integrated with the organisation’s social media channels.

Learn more about the Oracle ATG Web Commerce suite of solutions…

Wednesday Jan 16, 2013

Oracle Retail Exchange: Daily Review of Activities on Wednesday 16th January

Today was the final day of Oracle Retail Exchange in New York and ended an event that saw some great discussion and networking between retail executive delegates  from around the world, as well as visits to a number of New York’s finest retailers, and culminated in the launch of Oracle Retail’s The Evolution of Experience Retailing research.

In our last Customer Showcase, attendees heard from Frederieke Ubels, Manager IT Innovation of, an organisation with over 3.4 million active customers in the Netherlands and Belgium, making the largest online retailer in the region and a market leader in the field of online sales of books, entertainment, electronic devices and toys. Ubels discussed’s longstanding use of Oracle Commerce products – Endeca Search and ATG Commerce - and how these have supported’s growth and strategies to improve customer service and market share.

A digital retailing roundtable concluded activities for the morning, featuring input from Teknosa, and Computer Plaza, on the challenges and opportunities facing ecommerce and traditional retailers as they seek to gain marketshare in this dynamic and competitive retail sector.

In addition, delegates recounted their perspectives on last nights VIP reception at the American Museum of Natural History, where Mike Webster, Senior Vice President and General Manager of Oracle Retail, launched The Evolution of Experience retailing research, and our guests were enthralled by the exclusive space show at the Hayden Planetarium.

Download the research now and understand how the results will impact your business strategy. A range of research resources are available including a comprehensive whitepaper.

Monday Jan 14, 2013

Oracle Retail Exchange: Review of Activities on Monday 14th January

This year’s Oracle Retail Exchange (REX) opened on Sunday night with a welcome reception hosted by Mike Webster, Senior Vice President and General Manager, Oracle Retail and attended by over 130 customers and prospects from around the world. The Oracle Retail Exchange programme, which runs alongside the NRF Big Show in New York, includes a series of best practice presentations and roundtables from Oracle’s retail customers, along with visits to leading New York retail outlets, and access to a number of other networking and discussion events.

Day two began with the first in our series of Customer Showcases with a presentation from Simon Russell, Director Retail Operations Development of John Lewis, the UK's largest department store retailer with 39 stores, and an online and catalogue business which is consistently ranked one of the top online shopping destinations in the country.

Russell shared details on the omni-channel journey that John Lewis has been on and the part the Oracle ATG Commerce solutions is playing in that journey. He also discussed the strategic approach to selecting the solution and why it was the best fit in future proofing the business in terms of managing developments around mobile web technologies, social media and search functionality.

The second Customer Showcase was presented by Chris Mangham, CIO of M.Video, Russia’s largest consumer electronics retailer and the first and only company in its sector in Russia to be publicly traded. The company started operations in 1993 in Moscow and runs more than 280 stores in 120 Russian cities, as well as 17 online sites.

Mangham, along with colleague Ray Fowler, talked about M.Video’s focus on the customer experience and ensuring that customer interactions are engaged across its web, call centre, mobile and social channels, referencing the role that Oracle Commerce has played in creating a strategic platform to deliver a personalised and consistent experience across all touch points. Take a look at the Oracle release announced today with details on M.Video’s Selection of Oracle Commerce Solutions to Support Growth and Develop a Complete Customer Experience.

A roundtable discussion followed these customer presentations focused on department store retailing, where attendees, including those from Axstores, Myer, Computer Plaza, John Lewis and M.Video, discussed the issues facing their particular industry in the current retail environment.

After spending time at the NRF Big Show, Oracle Retail Exchange attendees then gathered for dinner at 21 Club in New York, grouping into Commerce, Planning or Merchandise communities, providing further opportunities for delegates to better understand the Oracle Retail and Oracle Commerce solutions and share best practice with their peers.

The day will end later tonight with the “Red Hot Party” at 230 FIFTH, offering one of the best views of New York in the heart of Midtown.

Join the Oracle Retail Exchange LinkedIn Group for details of future events, and news about today’s REX activities including Oracle’s Evolution of Experience Retailing global consumer research, set to be launched tomorrow evening.


Everything Retail.

Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.

Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.

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Oracle Retail Microsite


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