Case Study: Vodafone Group

Vodafone Group is one of the world's largest mobile communications companies with a retail presence in 30 countries across five continents. To continually provide a better shopping experience for its 436m customers, the group wants to enhance the performance and effectiveness of its retail channel by optimising its inventory processes to enable rapid deployment of new products.

In the following interview from the Oracle Retail Industry Forum, Europe 2013, Justin Bushby, Global Head of Technology at Vodafone, explains how the communications giant has partnered with Oracle Retail to drive its ambition of becoming an extraordinary retailer by creating a fantastic customer offer in store.

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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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