UK Retailers JD Sports and Phones 4u Speak at ORIF Europe 2014

JD Sports Fashion Plc, leading retailer and distributor of sport and athletic inspired fashion apparel, footwear and outdoor clothing and equipment in the UK and Phones 4u, one of the UK's leading independent mobile retailers, offering multiple networks and smartphone brands, and also the UK's biggest independent retailer of 4G, have joined the Oracle Retail Industry Forum, Europe 2014 speaker programme.

We are looking forward to their presentations!

Phones 4u

Gary Ellwood, Head of IT Strategy, Architecture and Solutions, Phones 4u
Tim Price
, Head of Enterprise Architecture, Phones 4u

Commerce Without Boundaries in an Omni-Channel World
Customers interact with an organisation and associate with a brand, they do not think about channels. The customer of today expects a seamless customer experience - whether it be a traditional bricks and mortar retail experience, online, tablet or smartphone, telesales and customer service or social interactions. The challenge for all retail organisations goes beyond simple convergence of channels; customer journeys must be able to traverse multiple touch points and switch seamlessly between them. This presentation describes how Phones 4u is leading the industry to address these challenges.


JD Sports

Barry Loftus, Group IT Director, JD Sports
Martin Beardsell, Group Merchandise Director, JD Sports

Over the last few years JD has set about replacing legacy business systems in order to support the   ongoing growth and diversity of the business. This journey began in 2007 with the implementation of merchandise planning and has continued with BI and Financials. Most recently JD has embarked on the implementation of Oracle Retail's core merchandising system in order to support key business operations. In their presentation, Barry and Martin will outline the need for change, the lessons learned and the business benefits realised.


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Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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