Latin American Retail Conglomerate Falabella Improves Customer Experience with ATG Web Commerce
By Marie-Christin Hansen-Oracle on Aug 07, 2013
“There are very few e-commerce resources in Latin America,” says Julius Odian, Vice President of Development at Falabella. The company faced challenges with its previous platform, which he describes as “ancient”.
ATG Web Commerce enabled Falabella to expand into new markets, such as Peru and Colombia. Odian also stresses the importance of having Oracle as a partner in the region.
“ATG provides us with a modern e-commerce platform,” says Odian. The solution allowed Falabella to improve the customer experience for shoppers online – simplifying the checkout process and adding functionality such as the one-click checkout.
Falabella now has flexibility around promotions and the ability to scale with the growth of the company, Odian says. Additionally, the company has improved its communication around shipping, and for the first time is able to communicate precise shipping arrival times.
In the below video, Julius Odian describes the benefits ATG Web Commerce has brought to Falabella's e-commerce operations.