The New Retail Democracy: What Matters in Japan?
By Marie-Christin Hansen-Oracle on Apr 24, 2014
Mike Webster, Senior Vice President and General Manager of Oracle Retail, today at Oracle Industry Connect in Tokyo unveiled the results delivered by Japanese respondents in Oracle’s New Retail Democracy global consumer research. The research surveyed over 500 Japanese consumers. Highlights include:
- 53% of respondents want to access to product information across multiple touch points
- 86% of respondents want to understand availability and 88% will source items elsewhere if unavailable
- 88% of respondents say retailers must adopt technologies to improve their shopping experiences
- 48% of respondents want retailers to individualise their interactions
Visit the New Retail Democracy microsite to see why access anywhere matters to Japanese consumers, how availability always has become crucial in retaining loyalty and find out about the value technology brings to the Japanese consumer's shopping journey.
The research explores the emergence of a more democratic relationship between consumer and retailer, and explores the challenge for retailers to understand, empower and represent this new digitally-empowered consumer. Oracle commissioned leading market research agency Redshift Research in December 2013, interviewing 4,500 adults from Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.
Access country specific results for Japan at www.oracle.com/newretaildemocracy. Other available resources include global whitepapers, infographics and fact sheets.