The New Retail Democracy: Results For Germany

Today we release Oracle’s New Retail Democracy global research results for German consumers. Oracle surveyed 500 consumers in nine countries around the world, commissioning leading market research firm RedShift Research to undertake the research.

Highlights from the German consumer research include:

  • 58% of consumers say that availability of product is more important to them than price
  • 73% of consumers what access to origin of product information when food shopping
  • Only 5% of German consumers believe in the value of sharing personal data to receive personalised promotions or information
  • 63% of consumers prefer to purchase in-store
  • 59% of consumers say it is important that retailers adopt new technologies to improve the shopping experience, compared to 82% of consumers globally
  • 25% of consumers wanted click & collect globally, but only 7% of German consumers were interested in the option

Specific German consumer results and insights can now be accessed at www.oracle.com/newretaildemocracy.

Findings from the global research, as well as from other countries surveyed as part of the New Retail Democracy, are also available.

Infographic: Are Retailers Providing The Shopping Experiences German Consumers Want?

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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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