Oracle Retail Exchange (REx) 2014: Highlights from New York
By Marie-Christin Hansen-Oracle on Feb 05, 2014
This year’s Oracle Retail Exchange (REx) in New York (January 12-15) saw 93 retail executives from 20 different countries come together at the Hudson Hotel to experience high-value content from Oracle Retail.
Launch of Oracle Retail 14
Our big announcement this year was the launch of Oracle Retail 14, supporting the provision of Commerce Anywhere. Oracle Retail 14 connects every possible permutation of the consumer’s journey to the retail processes and data needed to deliver them. The release has an increased focus on the consumer across the entire suite of products – and uniquely delivers science driven consumer-based decision making.
NRF BIG Show
The REx agenda allowed delegates to spend all their time at the National Retail Federation (NRF) BIG Show, where delegates were able to take in the show as well as socialize and exchange ideas with fellow international retailers.
The NRF BIG Show features a 200,000 sq ft Expo, representing 550 solution providers showcasing innovative technologies and engagement tools to open new channels and create opportunities.
EMEA Retailers in New York
4 international retailers presented their story at REx: NBTY Europe, the parent company behind brands such as Holland & Barrett, Nature's Way, and Essenza, French home-improvement and gardening retailer Leroy Merlin, Russian consumer electronics retailer M.Video as well as Shop Direct Group, a multi-brand online retailer in the United Kingdom and Ireland.
When not listening to Oracle executives or fellow retailers’ present, delegates took part in the various activities that featured on the REx agenda. These included 3 Customer Store Showcases – Diesel, Luxottica (Sunglass Hut) and C. Wonder, as well as 8 Executive Retailer Store Tours, demonstrating innovation, technology and the very best of New York retail.
For the first time, augmented reality app Zappar was used in the REx event brochure, offering delegates a way of accessing additional exclusive content. By scanning the zapcode, retailers were able to watch printed content come alive on their mobile devices.
Try it yourself! Download the Zappar app, and then scan the zapcode on the below agenda item to see the content come to life!
Evening activities in New York included a night at the museum – cocktails and canapés amidst a backdrop of dinosaurs and other fossils, at the American Museum of Natural History. Also a popular feature was the Oracle Red Hot Party, drawing a large crowd to the Arena nightclub.
For further information on this or future Oracle Retail
Exchange (REx) events, please contact Nikki
Collins at email@example.com.