Oracle Commerce - One Complete Solution
By Sarah E Taylor-Oracle on Jul 20, 2012
Last week, Oracle announced Oracle Commerce – the unification of Oracle ATG Commerce and Oracle Endeca into one complete commerce solution – to help businesses deliver relevant and personalised cross-channel experiences for their customers.
While the majority of consumers still shop in stores, the growing influence of a cross-channel approach means that consumers are now leveraging every touch point in their search for knowledge, deals and personalised experiences. Oracle Commerce enables organisations to provide a consistent customer experience across the web, contact centres, mobile devices, social media and retail stores.
Oracle Commerce allows organisations to quickly and easily launch new brands and websites, enter new markets and integrate new channels, as well as providing control over search and guided navigation, merchandising, content-targeting and personalisation.