NRF Week - Disney Store Tour
By Sarah E Taylor-Oracle on Jan 12, 2011
Disney has created a real buzz at this year's NRF event. Yesterday morning we began the Oracle Retail Exchange program with a visit to the flagship Disney store in Times Square. Additionally Oracle made a key announcement with Disney on Oracle Retail's Point of Sale implementation in 330 stores worldwide. Today Disney's Steve Finney gave a super session on The Magic of Disney at the NRF Big Show. We also saw Disney making an exclusive news announcement about their plans for Global store openings at the Oracle trade show stand - with a little help from Mickey and Minnie Mouse.
Disney Stores have been entirely reinvented since the company in 2008 took ownership after previously franchising the retail arm of the business. They have subsequently been a strong Oracle partner and technology has played a key role in their re imagination of the store environment. The new Imagination stores have a 20% higher footfall and margins are up 25%.
The Disney brand is synonymous with magical and memorable experiences for children of all ages. The company is achieving a unique retail experience that delights children and shareholders alike! Technology is a key pillar in helping to deliver on both a strong operating model and a unique customer experience - the best thirty minutes in a child's day is their aim.
Steve Finney this morning said their technology has to be as reliable as a theme park ride. Store experiences are much more enjoyable when there are short waiting times and children can interact with their favourite characters through magic mirrors, mobile point of sale, touch screens and custom animations that are digitally transmitted to stores globally.
The Oracle Retail Point of Sale with iPad touch screens reduces check out times, stores customer data, ensures that promotions are delivered accurately and reduces losses. This means higher levels of guest conversion, increased availability and convenience for customers who want to check availability at other locations.
Disney is a pioneer. At NRF's 100th show, we had the privilege of learning from a retailer using technology as a creative force to drive their business forward.