Molton Brown Launches Mobile Websites
By Marie-Christin Hansen-Oracle on Mar 03, 2014
British luxury skin-care company and London’s “bath, body & beauty connoisseurs” since 1973, Molton Brown, have products distributed in more than 70 countries worldwide. The company plans to drive growth through the launch of mobile enabled commerce websites, which provide an enhanced and consistent buying experience for its customers.
The company’s target of delivering an engaging, virtually seamless and personalized experience to each customer is achieved through the Oracle Commerce solution, which is helping to generate increased conversion rates, improved order value, and ongoing customer loyalty.
“The launch of our mobile websites signals another step in our strategy for providing a truly seamless omni-channel experience for our customers,” said Tanay Taank, Director, KAO Group. “In this project, Oracle has demonstrated an expertise in delivering a best-in-class solution, with a rapid time-to-market implementation, accelerated by the Reference Store, within our desired budget.”