Marriott.com: Powering the Personalisation Experience Through Endeca Search
By Marie-Christin Hansen-Oracle on Dec 12, 2013
Marriott International is one of the world’s leading hospitality companies, operating over 3,700 properties around the world, and bringing in over $12billion in revenue each year.
The company utilises Oracle Endeca on Marriott.com to deliver a personalised experience to its customers, and as a result has seen a number of business benefits. These have included the ability to scale easily and increased website performance. The team behind the Marriott.com website have also been able to easily roll out new projects to meet business needs.
In this video, Tim Streightoff, Director of IT for Marriott.com, discusses how the company currently uses Endeca Search to power the personalisation experience on Marriott.com as well as using the Endeca Search and Faceted Navigation within its primary booking path.
Oracle Endeca Commerce enables companies to deliver a personalised and consistent customer buying experience across all channels–online, in-store, mobile, or social.