Interview with Media Markt’s Armin Hoffmann on Launching a Retail Business in China
By Sarah E Taylor-Oracle on Dec 22, 2011
Media Markt China’s Director of IT/IM Applications, Armin Hoffmann recently shared his experiences of launching a business in the dynamic and complex retail market in China.
In a collaboration between parent company Media-Satur! n Group and Foxconn, Media Markt entered China earlier late last year by opening its second largest global store with over 9,500 sqm of space devoted to 45,000 consumer electronics products. To support its China business model, Media Markt chose the Oracle Retail Merchandising suite to manage merchandising, supply chain, stores and distribution center processes, becoming the first customer in the region to implement Oracle Retail Release 13.1. Take a look at what Armin has to say: