French Retailer Auchan Selects Oracle Retail Merchandising
By Marie-Christin Hansen-Oracle on Oct 03, 2013
Groupe Auchan, the French retail group and tenth largest grocery retailer in the world, has selected Oracle Retail Merchandising solutions to support the growth of its European business by synchronizing core retail and supply chain operations across the region.
Groupe Auchan will use Oracle Retail Merchandising System, Oracle Retail Price Management, Oracle Retail Trade Management and Oracle Retail Allocation solutions to optimize merchandising decisions around specific lines of business that help deliver operational efficiencies and improve the customer experience.
Oracle Retail Merchandising solutions offer Groupe Auchan the robust functionality and reliability necessary to support its organic growth strategy and will enable it to benefit from the complementary nature of its retail businesses.
The retailer plans to leverage the capabilities of the Oracle Retail solutions to enhance the shopping experience for its customers through improved range synergies across its regions. These capabilities will provide the group with access to better pricing as well as promoting faster time to market to satisfy demand and enhancing the competitiveness in its key markets.